Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3 PHONE 778-782-4918 E-MAIL...

Business 478 Business 478 SheppardSheppard

Business 478 Business 478 SheppardSheppard

StrategyStrategyStrategyStrategy

Bus. 478 / 2012-3Bus. 478 / 2012-3

PHONE 778-782-4918 PHONE 778-782-4918 E-MAIL Sheppard@sfu.ca E-MAIL Sheppard@sfu.ca NOTES NOTES http://www.sfu.ca/~sheppard/index.htmlhttp://www.sfu.ca/~sheppard/index.html

OFFICE WMC 4387OFFICE WMC 4387 HOURS HOURS Wed. 12:40 – 1:20, Fri. 12:40 – 1:20Wed. 12:40 – 1:20, Fri. 12:40 – 1:20

& by Appointment& by Appointment Contact me in person, by phone or Contact me in person, by phone or

E-mail & we E-mail & we’’ll set-up an appt.ll set-up an appt.

TITLE:TITLE: Administrative PolicyAdministrative Policy

PREREQ: CPREREQ: Core & 90 creditsore & 90 credits

INSTRUCTOR: INSTRUCTOR: Jerry SheppardJerry Sheppard

0-2© 2010 by J. Sheppard

Hitt, Ireland, Hoskisson, Rowe & Sheppard Hitt, Ireland, Hoskisson, Rowe & Sheppard

TEXTSTEXTSHitt, Ireland, Hoskisson, Rowe & SheppardHitt, Ireland, Hoskisson, Rowe & Sheppard

Strategic ManagementStrategic Management:: Competitiveness & Globalization, Competitiveness & Globalization, Concepts & CasesConcepts & Cases 33rdrd Canadian Ed. Canadian Ed.

© © Nelson (2009).Nelson (2009). 0-3

Course DescriptionCourse Description

• Goal: enhance your ability to Goal: enhance your ability to insightfullyinsightfully developdevelop, , articulatearticulate, , implementimplement a strategya strategy..

• Coverage: strategic mgmt. process: Coverage: strategic mgmt. process: – i.e. strategy formulation and implementation.i.e. strategy formulation and implementation.

• Case studies, will support lecture & discussion Case studies, will support lecture & discussion of course topics.of course topics.

+ Provide you with an intro. to B. Pol.Provide you with an intro. to B. Pol.

0-4© 2010 by J. Sheppard

GRADINGGRADING

Group Grade (26%)Group Grade (26%) 12% Written Analysis12% Written Analysis 14% Case Presentation 14% Case Presentation

Individual Grade (74%)Individual Grade (74%) 30% Individual Paper% Individual Paper 25% Midterm25% Midterm 14% Participation 14% Participation 5% Contribution to group (5 X 1% each)5% Contribution to group (5 X 1% each)

( more on this when I ( more on this when I get to the grading sheets )get to the grading sheets )

0-5© 2010 by J. Sheppard

Group Selection Form Group Selection Form (Top)(Top)

NameName Student ID #Student ID # TitleTitle ConcentrationConcentration

CEOCEO

COOCOO

CMOCMO

CFOCFO

(CHR)(CHR)

B. GatesB. Gates 99301-123499301-1234 MarketingMarketing

A. GroveA. Grove 99302-123499302-1234 Mgmt.ScienceMgmt.Science

P. KivesP. Kives 20001-123420001-1234 MarketingMarketing

M. MilkinM. Milkin 20001-567820001-5678 FinanceFinance

M. WexlerM. Wexler 20002-123420002-1234 H.R.M.H.R.M.

© 2010 by J. Sheppard

Class AssignmentsClass Assignments (The Basics)(The Basics)

WeekWeek Topic Topic Detail, Cases, Detail, Cases, PresentationsPresentations ChaptersChaptersWeek 1 Overview Strat. Mgmt. & Competitiveness Text Ch. 1

Case ChapterJan. 7

Week 2 Performance Review on Performance (Scan) Text Ch. 2

Jan. 14 External Enviro. Enviro. Ind. & Comp. Analysis Text Ch. 3

Week 3 Internal Enviro. Res., Capabilities, Core Comp.s Text Ch. 4

Jan. 21 Bus. Level Strat. Porter’s Gen. Bus. Level Strat. Text Ch. 5

Week 4

Jan. 28 Corp. Level Strat.

Text Ch. 6 & 7Comp. Dynamics Comp. responses, 1st, 2nd mover

Diversification, Vert. Integration

0-7© 2010 by J. Sheppard

Class AssignmentsClass Assignments (Applications(Applications11))

Week 6Week 6 CooperativeCooperative StratStrat.. Corp. Level & Entry StrategiesCorp. Level & Entry Strategies Text Ch 10Text Ch 10

Feb. 11Feb. 11 Case: Target StoresCase: Target Stores Case 28Case 28

Week Topic Detail, Cases, Presentations Chapters

Week 7Week 7 MIDTERMMIDTERM

Feb. 25Feb. 25

Week 5Week 5 Restructuring & Restructuring & Mergers,Mergers, Downsize / Corp.Downsize / Corp. && EntryEntry TextText Ch.Ch. 88 &&

99Feb. 4Feb. 4 HandoutHandoutCase: Keating Inc.Case: Keating Inc. International StratInternational Strat

Week 8Week 8 Corp. GovernanceCorp. Governance Text Ch. 11Text Ch. 11

Mar. 4Mar. 4 Case: Interbrew-AMBEVCase: Interbrew-AMBEV

Corp.GovernanceCorp.Governance

Case 19Case 19

0-8© 2010 by J. Sheppard

WeekWeek Topic Topic Detail, Cases, Detail, Cases, PresentationsPresentations ChaptersChaptersWeek 9Week 9 Corporate Control,Corporate Control, Corp.Corp. controlcontrol && rewardreward systemssystems Ch. 12 Ch. 12

Mar. 11Mar. 11 Structure,Structure,

RewardsRewardsAssigned Case:Assigned Case: Ryan AirRyan Air Case 26Case 26

Week 10Week 10 StrategicStrategic Strategic LeadershipStrategic Leadership Text Ch. 13Text Ch. 13

Mar. 18Mar. 18 LeadershipLeadership Case: Nucor in 2005Case: Nucor in 2005 Case 24Case 24

Class AssignmentsClass Assignments (Applications(Applications22))

© 2010 by J. Sheppard

Wk. 11-13Wk. 11-13 EntrepreneurshipEntrepreneurship Entrepreneurship & InnovationEntrepreneurship & Innovation Text Ch. 14Text Ch. 14

Mar 25Mar 25 PresentationsPresentations Cases: Act… E.Coast… ChoiceCases: Act… E.Coast… Choice Cases 1,12,…Cases 1,12,…

Apr. 1Apr. 1 PresentationsPresentations Cases: Haier,LCases: Haier,L’’Oreal, ChoiceOreal, Choice Cases 17,20..Cases 17,20..

Apr. 8Apr. 8 PresentationsPresentations Cases: Nintendo,YMCA,ChoiceCases: Nintendo,YMCA,Choice CaseCase 22,30, …22,30, …

Group Selection FormGroup Selection Form (bottom)(bottom)

33

11

22

Rank Rank (1=most favored)(1=most favored)

Present on Present on WeekWeek CASE #CASE # CASE NameCASE Name

   1111 1:1: Activplant

   1111 12: 12: East Coast Trail

   1111 Your Independent Choice

   1212 17:17: Haier

1212 20:20: L’Oréal’s Business Strategy

   1212 Your Independent Choice

1313 22:22: Nintendo Wii

1313 30:30: YMCA London

This is due Jan 21, 2011 This is due Jan 21, 2011

1313 Your Independent Choice

Grade for Strategic AnalysesGrade for Strategic Analyses

SUBHEADINGS! 3.0 3.3 Include Corp. Philosophy and stakeholder analysis. .

3.0 3.5 General External Environment & Porter’s Industry Environments .

3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO) .

3.3 3.5 Subhead.s. Incl. Business, Corp., International & Co-op. Strategies .

3.5 3.5 How Strengths match the Opportunities & how the weaknesses match the threats. .

3.5 3.5 Create criteria & alternatives, evaluate & recommend something. .

3.3 3.4 State an action plan & needed structural & control changes that may be required. .

3.35 Average

Section of report Grade range is 0.0 –4.3

Mission, Objectives, Goals, Stakeholders

Resources, Capabilities / Core Competencies

General & Industry Environment

Bus., Corp., Interna-tional & Co-op. Strat.s

Synthesis

Criteria, Evaluation & Recommendation

Average

Form

Content

Implementation   

0-11© 2010 by J. Sheppard

Group Member GradesGroup Member GradesGroup Name: ________________

Grade range is 0.0 - 4.3.

Fill in only the column that applies to your group

Title 4 Person Group

Comments

CEO:

COO:

CMO:

CFO:

CHR:

Total: 12.4

3.7 OK

3.5 So-So

3.8 Good!

1.4 zzzzz

This is due April 8, 2011

0-12© 2010 by J. Sheppard

Self Evaluation

This is due April 8, 2011

STUDENT INPUT FOR CLASS Name _______________________ PARTICIPATION GRADE (Due last Class) Student # _______________________

General attendance A+ A A- B+ B B- C+ C C- D F (Missed Classes)

Comments: I missed because of a flood at my house.

On-time attendance A+ A A- B+ B B- C+ C C- D F (Late Classes)

Comments: ______________________________________

Minutes of Sleep or A+ A A- B+ B B- C+ C C- D F Newspaper Reading

Comments: ______________________________________

Contribution A+ A A- B+ B B- C+ C C- D F Quantity

Comments: I said an incredibly enormous amount.

Contribution A+ A A- B+ B B- C+ C C- D F Quality

Comments: What I said was not all that informative.

Other (Specify) A+ A A- B+ B B- C+ C C- D F

Comments: ______________________________________

Other (Specify) A+ A A- B+ B B- C+ C C- D F

Comments: ______________________________________

0-13© 2010 by J. Sheppard

0-14© 2010 by J. Sheppard