Business marketing presentation on dell(b2 b)

The power to do more

Naveen bannur

INTRODUCTION Founded in 1984 by Michael dell at

Austin,USA.  Headquartered at United States Employs over 1,10,000 employees. Operations worldwide Net income of US$ 3.49 billion (2012)

HISTORY In 1985, the company produced the first computer of its

own design — the "Turbo PC" In 1989, Dell Computer set up its first on-site service

programs in order to compensate for the lack of local retailers prepared to act as service centers.

In 1996, Dell began selling computers via its web site. In 2002, Dell attempted to expand by tapping into the

multimedia and home-entertainment markets with the introduction of televisions, Dell Axim handhelds, and Dell DJ digital audio players. Dell has also produced Dell-brand printers for home and small-office use.

PRODUCTS

DELL LAPTOPS

Inspiron (budget desktop and notebook computers) Studio (mainstream desktop and laptop computers) XPS (high-end desktop and notebook computers) Studio XPS (high-end design-focus of XPS systems and

extreme multimedia capability) Alienware (high-performance gaming systems) Adamo (high-end luxury laptop) Vostro (office/small business desktop

and notebook systems) n Series (desktop and notebook computers shipped

with Linux or FreeDOS installed) Latitude (business-focused notebooks) Precision (workstation systems and high-performance

notebooks)

DELL VOSTRO

Dell Vostro is a line of computers from Dell aimed at the small business market.

Vostro 1220 Dell Vostro running Windows 7 Ultimate Display: 12.1" Memory: 2 GB Single Channel DDR2 SDRAM @ 800 MHz Hard Drive: 160 GB SATA Webcam: Integrated 1.3 MP Battery: 4-cell or 6-cell Lithium-Ion battery

DELLS’ LAPTOP IN INDIA Main customers are the office/small

business. Employs only direct channel for its

distribution and marketing Dell only has its retail store in India Most of the queries and information

sharing takes place online Orders of laptops are only taken online

HOW B2B TAKES PLACE IN DELL Stage 1

Business organizations search for a required configuration through online store.

Stage 2 They go for customization if necessary.

Stage 3 If the organization is satisfied with the models, it

places the order for the products online. Stage 4

Products are delivered at the customers' place on the pre specified time.

Stage 5 After sales service is done by service executives

present in that region.

DELL HOME PAGE

THANK YOU