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B2B Marketing Options
Should You Outsource B2B Marketing or Do It Yourself?
Considerations
• Operational• Organizational • Financial• Results
Bottom line is to generate maximum awareness, leads and revenue at an acceptable cost.
Reasons to Outsource B2B Marketing
You can get a depth of talent that is unavailable at your budget level for hiring.
You can gain access to a larger team of specialized experts. You may be able to find consultants with extensive expertise
in your domain/industry. You pay for only the services you need, meaning your
expenses are highly targeted. If you are not satisfied, it is much easier to terminate a
contractor than employee. When you hire the right outsource provider, it’s all about
results.
Reasons to DIY – Do It Yourself
Domain expertise is a key component of successful B2B marketing and your outsource provider may not have a strong base of experience in your industry.
You give up some control when dealing with contractors instead of “wage slaves.”
Assuming you have the expertise to manage the program in-house, you can usually achieve better metrics for a given budget amount.
The knowledge gained by your in-house resources remains an asset of your organization.
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messaging Website optimization Content creation Lead Generation
You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)