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EXECUTIVE SUMMARY
The Business Name is “SAFE HANDS SECURITY SERVICE”
GOALS: Our goal is to provide quality services to
people all around in Pakistan which is reliable & comfortable
FOCUS: Focus on to attain maximum satisfaction of our customers by providing them quality security services
LOCATION
Lahore office2nd Floor Noor-ul-Aziz Building 23, Lahore Road Sadar Bazar Lahore Cantt
Head OfficeBungalow # A-256 St.# 13 Chaklala Scheme III, Rawalpindi Cantt.
Email: Safehandslhr@hotmail.com
NEED Of SECURITY SERVICES
For Banks Hospitals Shops Markets Schools
Offices Warehouses Factories Colonies Properties
ACCORDING TO CURRENT SITUATION OF PAKISTAN SECURITY SERVICE IS NECESSARY
SECURITY CONDITION IN PAKISTAN
CUSTOMERS ANALYSIS
Our main focus is on: Banks Multinational CompaniesLike :Warid, MobilinkTelenor, Zong Shopping Malls Like Metro, hyper star, Origa, saqquie trade centre etc. On Mobile companies
towers Provides home guards
WHY CUSTOMER PREFERS US
We provide ex-Army guards to our employees who know well the security expects and we also provide accommodation facility to our guards therefore our customer have no headache for guards accommodation
And we charged less than our competitors & provide Best security
COMPETITOR ANALYSIS
Our direct competitors areSMS Security CompanyAskari Security CompanyPhoenix Security Company
MARKETING MIX
PRODUCT
We are providing Quality security services to our customers
And our services are: Provide guards for security purpose. Security cameras Metal detector Security gates
PLACE
Our Head Office is situated in Rawalpindi and our sub offices are;
Lahore Islamabad Faisalabad Multan Kasoor Gujratand soon many cities of Punjab
PRICE
We are charging different prices from different place but our normal prices are as follow:-
The normal government wage rate is 6000rs/- per month
We charge competitive prices less than our competitors. Our competitors charges 7500/- per month for 1 guard for 8 hours
And we are charging 7000/- per month for 1 guard for 8 hours and also provides accommodation facility to our guards
PROMOTION
Advertisement Through Local cable, bill boards, brochure,
advertisement in news papers, Jung, dawn, the nation
Through Public relation We also promote our business through public
relation and words of mouths
TV Cable rates For scroll under the screen
the rates are 4000/- Rs. For one month(2 times in one hour)
For 50 second Add rates are 8000/- Rs. Per month(24 tracks in one month)
Above than 50 seconds the rates are 12000/- per month(24 tracks in one month)
(FOUR STAR cable network )
If you want security then you have to come to Us for guaranteed services
E-mail Contact-SSS@gmail.com Website www.Safehands.com.pk
Lahore Islamabad Rawalpindi Okara+92-442-527977+92-51-5505870 +92-51-5515870+92-42-7004691
STRENGTHS
One of partner have personal relation therefore we can contract with big potential multinational companies and also hire security guards ex-army officers
Our strength is our best services in shape of security gates and cameras which our competitors are not provided
We hire ex-army persons who have special training to control the situation
WEAKNESSES
Our weaknesses are that we purchase security van on lease from bank and we have to pay markup on these vans and we have to cover lot of areas in Pakistan. We have taken many building on rent and gave accommodation our security guards
OPPORTUNITES
According to Current situation of Pakistan and lapse of Security it is big opportunity for our Security Company
Negligence of government securities departments
Law and order condition in Pakistan is also a opportunity
THREATS
If country law and order condition will become good then it will be threat for Security Company.
Our direct competitors are a big threat for Us.
GOVERNMENT APPROVAL
For the customer satisfaction we are approved by Government security ministry
FULFILLMENT PROCESS
Through advertisement ,goodwill, guard duty performance
We received in shape of cash & cheque and many or our customers make direct deposits into our accounts
PEST ANALYSIS
POLITICAL
Political usability in Pakistan
Bad law and order condition in Pakistan
Terrorist activities in Pakistan
ECONOMICAL
Due to the Pakistan law and order condition the economy of Pakistan is effected a high level
Due to bad economical condition the people buying power is not high which we considered a lot
SOCIAL
The poor condition of law and order the social life of people are very difficult.
People feels and needs for a good Security Service due to current situation of Pakistan
So we provide a best quality security services to our society
TECHNOLOGICAL
Now-a-days the latest technology is required in modern world to survive.
Also for best security services the latest technology is compulsory.
We are providing new technology equipments
CAMERA’S
SECURITY GATES
WEAPONS TO OUR GUARDS
METAL DETECTOR
BUDGET
Total capital of 5 partners; 100,00,000
EXPENSES
Advertisement 1000,000 Ammunition 150,000 Uniforms 100,000 Legal Documentation 150,000
ASSETS:
Building 24,00,000 Vehicles 20,00,000 Weapons 500,000
LIABILITES
Loan 100,0000 Interest Payable of lease 50,000 Rent Payable 75,000
FOR OPERATE
Reserve 800,000
CONTROLS
Nabeel Ur RehmanNabeel will use Public Relation to Take Contract Abdul Haseeb KhanHaseeb will provide us Weapons for Security
Guards Khalid AslamKhalid will provide us Security Camera’s, Gates,
Metal Detector and other scaners. Awais MehmoodAwais will provid us financial help for the business Fahhad RasheedFahhad will be done supervision of our whole
business
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