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Celebrate Originality: Brand Awareness Building Online. - PowerPoint PPT Presentation
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Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Celebrate Originality: Brand Awareness Building Online
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
“adidas Originals” biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people’s lives — in whatever lifestyle they have — skater, rocker, artist, musician, sneakerhead, sports fan whatever.”
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
“adidas Originals” biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people’s lives — in whatever lifestyle they have — skater, rocker, artist, musician, sneakerhead, sports fan whatever.”
“This is a campaign that celebrates all of them and offers an open invitation to consumers to come and join in.”Hermann Deininger, CMO adidas Sport Style Division.
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Understanding the originals brand...
People form tribes with or without us
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Understanding the originals brand...
People form tribes with or without us
ning.com/search/networks?q=adidasjokeroner.ning.com/group/originalsonlywww.superstardb.com/adidas-superstars-genuine-f-3.html
Our members have made a total of 77,049 posts in 4,670 threads. We currently have 1,848 members registered.
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Understanding the originals brand...
A guy walks into a bar... Sees another guy with a pair of cool Superstars on. He asks him where did you get those from? He replies “Footlocker — £60.” Over a pint they chat about adidas trainers…
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Understanding the originals brand...
A guy walks into a bar... Sees another guy with a pair of cool Superstars on. He asks him where did you get those from? He replies “Footlocker — £60.” Over a pint they chat about adidas trainers...
Adidas products are verypowerful Social Objects
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Understanding the originals brand...
The challenge is for adidas to work for the tribe and give the opportunities to make it something even better...
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Understanding the originals brand...
The challenge is for ADIDAS to work for the tribe and give the opportunities to make it something even better... Our ideas have been designed to give your customers the tools and the opportunities to understand and appreciate the full potential of the originals Brand.
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Understanding the originals brand...
The challenge is for ADIDAS to work for the tribe and give the opportunities to make it something even better... Our ideas have been designed to give your customers the tools and the opportunities to understand and appreciate the full potential of the originals Brand. With the aim that their discovery will enhance their enthusiasm for the Originals Brand and help them to Celebrate Originality
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
1. Mobile
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Mobile
Phones are now a social lifestyle choice
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Mobile
Phones are now a social lifestyle choice
Everyone in demographic reach has them
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Mobile
Phones are now a social lifestyle choice
Everyone in demographic reach has them
And are more receptive to receiving marketing messages via the device
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Mobile
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Mobile
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Mobile
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
2. A Social Media Space
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Originaltillidie.com
By generating a sense of belonging, adidas has a clear way to get involved Better feedback; future product development, manufacturing, trend spotting, talent spotting (hot creative talent), be welcomed rather than resented
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
3. Arcade
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
3. Arcade
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
3. Arcade
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
3. Arcade
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
3. Arcade
Jon.keefe@kmp.co.uk
Jon Keefe / Greg Smith / Dave Lee
KMP Interactive......................................................................................................................................................................................................................................................................................................................................................................................
22 April 2009
Adidas Originals Ideas
Justin Cader, Jon Tuck
Thank you
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