Ch.08 expect the unexpected

重視意外的發現

Ch.08:

Expect the Unexpected

經濟四 林上閎電機二 王禮康

Inventions & discoveries often result from

random accidents/experiments that went awry.

ser·en·dip·i·ty

/ser-uh n-dip-i-tee/

[noun]

an aptitude for making

desirable discoveries

by accident.

“So pure, it floats.”

Saccharin

Velcro

Successful companies have the agility to turn small failures or anomalies

into big successes. Unfortunately, the reverse can also occur.

1991: Momento Pentop1968: Dynabook

Products that become hits seem to enjoy a balance of features, price,

and that often elusive element of timing.

Simply Samsung Polaroid I-Zone

Companies need to be in touch

with what “quirky” uses consumers have

thought up for their products,

& be ready to restructure

their marketing accordingly.

DuPont Kevlar

When IDEOers talk about thinking outside of the box,

we are not talking about just going beyond

what is typically done in a particular field.

We often begin by wearing the glasses

of totally different disciplines.

Looking cross-eyed

Ponder how products made for only one use

are adapted by clever people or companies for different uses.