Children’s Market Overview 2015. 2014 2015: The Year So Far 2015 Top Five Pre-School &...

Children’s Market Overview 2015

2014 2015: The Year So Far 2015 Top Five Pre-School & Picture Books Children’s & YA Fiction Children’s Non-Fiction School Textbooks & Study Guides World Book Day Christmas 2015

Contents

2014

Nielsen BookScan TCM

£1.4bn- £18.6m

-1.3%

Children’s Printed Book Sales

£336m+£27.7m

+8.9%

2014

2014

553,921 1,808,693 381,842 237,598

£206.1m spent so far

2015: The Year So Far

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

£206.1m spent so far

+£6.37m

2015: The Year So Far

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

2015: The Year So Far

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

£206.1m spent so far

+£6.37m

+3.19% in value

2015: The Year So Far

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

£206.1m spent so far

+£6.37m

+3.19% in value

27.8% of the entire print market

Full year 2015

+3.19%

£346m

2015: The Year So Far

122,529

2015

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

122,529

2015

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

133,399

122,529

2015

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

133,399144,567

122,529

2015

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

133,399144,567

156,007

2015

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

167,988 £762k

Pre-School & Picture Books

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

£72m+£4.3m+6.3%

Picture Books

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

144,567 114,488 90,688 84,923 72,818

66,701 55,812 53,074 52,522 51,832

1.2 million picture books sold

£5.5m for the year to date

Consistently sold more than £10m every year since 2011

Picture Book Authors

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Julia Donaldson

Picture Book Authors

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Tom Fletcher & Dougie Poynter

David McKeeRoger Hargreaves

237,224£541,748

301,318£823,090

150,924£322,799

Pre-School & Activity Books

Source: Nielsen BookScan TCM: 52 weeks ending 12th September 2015 versus 52 weeks ending 12th September 2014

£38m+£2.6m+7.2%

Pre-School & Activity Books

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

85,731

62,111 60,522

60,382

55,970

Colouring Books

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

179,668

22,47222,722

29,325

Sticker Books

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

30,321

41,465

53,130

27,698

£78.3m

+£4.8m

+6.4%

Children’s & YA Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Children’s

£56.6m

+£6m

+11.9%

Children’s & YA Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

YA

£20.3m-£1.18m-5.5%

Children’s Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

167,988 133,399 122,529

107,434116,869

David Walliams

785,523 Children’s Fiction books sold

£3.9m for the year to date

A 352.5% increase in value over five years

Children’s Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Children’s Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Jeff Kinney Liz Pichon Jacqueline Wilson

Roald Dahl

568,193£3m

447,445£2.4m 412,311

£2.34m

338,461£1.89m

Young Adult Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

156,007

78,577

107,280

73,411

94,010

Young Adult Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

John Green Zoe SuggJames Dashner

Holly Smale277,102

£1.6m 215,148£1.2m

203,239£726,700

186,286£1,326,651

£23.9m

-£3.5m

-12%

Children’s Non-Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Children’s General Interest & Leisure

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

51,92972,433 69,26550,421

£8.08m -£4.7m -37%

65,287

Children’s General Non-Fiction

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

£7.16m

+£975k+15%

83,118

11,114

16,311

9,605 6,467

£30m

+£1.3m

+4.5%

School Textbooks & Study Guides

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Maths, Science and Technical

£11.8m

+£483k

+4.3%

School Textbooks & Study Guides

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Literature, Arts and Humanities

£13.5m

+£560k

+4.3%

School Textbooks & Study Guides

Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014

Back to school season: July to August

£6.79m

+£105k

+1.5%

School Textbooks & Study Guides

Source: Nielsen BookScan TCM: 8 weeks ending 29h August 2015 versus 8 weeks ending 30th August 2014

£6.85m

+24% week on week

+6.55% year on year

World Book Day

Source: Nielsen BookScan TCM: week of 7th March 2015

2015

Full year 2015+3.1%

£345m

Christmas 2015