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Children’s Market Overview 2015
2014 2015: The Year So Far 2015 Top Five Pre-School & Picture Books Children’s & YA Fiction Children’s Non-Fiction School Textbooks & Study Guides World Book Day Christmas 2015
Contents
2014
Nielsen BookScan TCM
£1.4bn- £18.6m
-1.3%
Children’s Printed Book Sales
£336m+£27.7m
+8.9%
2014
2014
553,921 1,808,693 381,842 237,598
£206.1m spent so far
2015: The Year So Far
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
£206.1m spent so far
+£6.37m
2015: The Year So Far
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
2015: The Year So Far
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
£206.1m spent so far
+£6.37m
+3.19% in value
2015: The Year So Far
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
£206.1m spent so far
+£6.37m
+3.19% in value
27.8% of the entire print market
Full year 2015
+3.19%
£346m
2015: The Year So Far
122,529
2015
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
122,529
2015
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
133,399
122,529
2015
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
133,399144,567
122,529
2015
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
133,399144,567
156,007
2015
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
167,988 £762k
Pre-School & Picture Books
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
£72m+£4.3m+6.3%
Picture Books
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
144,567 114,488 90,688 84,923 72,818
66,701 55,812 53,074 52,522 51,832
1.2 million picture books sold
£5.5m for the year to date
Consistently sold more than £10m every year since 2011
Picture Book Authors
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Julia Donaldson
Picture Book Authors
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Tom Fletcher & Dougie Poynter
David McKeeRoger Hargreaves
237,224£541,748
301,318£823,090
150,924£322,799
Pre-School & Activity Books
Source: Nielsen BookScan TCM: 52 weeks ending 12th September 2015 versus 52 weeks ending 12th September 2014
£38m+£2.6m+7.2%
Pre-School & Activity Books
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
85,731
62,111 60,522
60,382
55,970
Colouring Books
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
179,668
22,47222,722
29,325
Sticker Books
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
30,321
41,465
53,130
27,698
£78.3m
+£4.8m
+6.4%
Children’s & YA Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Children’s
£56.6m
+£6m
+11.9%
Children’s & YA Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
YA
£20.3m-£1.18m-5.5%
Children’s Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
167,988 133,399 122,529
107,434116,869
David Walliams
785,523 Children’s Fiction books sold
£3.9m for the year to date
A 352.5% increase in value over five years
Children’s Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Children’s Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Jeff Kinney Liz Pichon Jacqueline Wilson
Roald Dahl
568,193£3m
447,445£2.4m 412,311
£2.34m
338,461£1.89m
Young Adult Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
156,007
78,577
107,280
73,411
94,010
Young Adult Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
John Green Zoe SuggJames Dashner
Holly Smale277,102
£1.6m 215,148£1.2m
203,239£726,700
186,286£1,326,651
£23.9m
-£3.5m
-12%
Children’s Non-Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Children’s General Interest & Leisure
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
51,92972,433 69,26550,421
£8.08m -£4.7m -37%
65,287
Children’s General Non-Fiction
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
£7.16m
+£975k+15%
83,118
11,114
16,311
9,605 6,467
£30m
+£1.3m
+4.5%
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Maths, Science and Technical
£11.8m
+£483k
+4.3%
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Literature, Arts and Humanities
£13.5m
+£560k
+4.3%
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 37 weeks ending 12th September 2015 versus 37 weeks ending 13th September 2014
Back to school season: July to August
£6.79m
+£105k
+1.5%
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 8 weeks ending 29h August 2015 versus 8 weeks ending 30th August 2014
£6.85m
+24% week on week
+6.55% year on year
World Book Day
Source: Nielsen BookScan TCM: week of 7th March 2015
2015
Full year 2015+3.1%
£345m
Christmas 2015
