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CHOOSING EFFICACIOUS INGREDIENTS FOR ANTI-AGING CLAIMS AND MARKETING
COMPANY HISTORYFounded in 1923 by Dr. Elizabeth Blumenthal
Reliable & proven European formulasFirst to introduce Royal Jelly & Argireline to skincare in the US
Purchased by Linda R. Marshall in 1972
Started selling Elysee in 1958First woman to serve on the Board of Directors for CTFA, now known as PCPC
COMPANY HISTORY
Been in Marshall Family for three generations
Best Family Small Business Award, 2004
CHRONOLOGICAL VS. BIOLOGICAL
300 billion cells in our bodies that are renewing themselves everyday
Genetics are only responsible for 35% of the aging process
Advancements in the reasons we ageElysee’s Science of BeautyCombining different elements
KEY INGREDIENTS
Pycnogenol98% effective in reducing free radical damage20 times more powerful than Vitamin C50 times more powerful than Vitamin E
Beta Glucans (Nayad)Patented ingredient56% improvement in appearance of facial wrinkles74% improvement in elasticity & firmness
KEY INGREDIENTS
Royal JellyRich source of B VitaminsRich source of nucleic acids
Argireline (hexapeptide-8)Helps reduce appearance of expression linesOffers Botox-like benefits
CreatineAmino acid derivative naturally occurring in the bodyHelps revitalize skinStrengthens skin’s lipid barrier
KEY INGREDIENTSAcai
Packed with Vitamins B1, B2, B3 and Vitamin C & E‘Forbidden Amazon Berry’, considered the ‘lost fountain of youth’
Matrixyl (pentapeptide-3)Effective alternative e to Retinol for wrinkle reductionLow irritation potential68% reduction in appearance of deep wrinkles46% reduction in appearance of mean wrinkle density
ESCynthoFirmElysee proprietary blend that acts as MMP inhibitorHelps optimize collagen & elastinReduces degradation of the epidermis
KEY INGREDIENTS
RenovageHelps maintain telomere lengthOptimizes cell lifespan & cell functionImproves appearance of tissue quality
Structured Water ComplexHexagonal StructureMore rapid hydration of cellsAllows water to penetrate the cell wall easily
GOING GREEN: MYTHS VS. FACTS
Green/OrganicParaben FreeJunk Science
Laboratory DevelopedParabensSafety EffectivenessSolid Sciencewww.cosmeticsinfo.org
GOING GREEN: MYTHS VS. FACTS
PycnogenolComes from the Maritime PineMost effective anti-oxidantClinically proven to be 98% effective in fighting free radicals
ELYSEE RETAIL
The Home Shopping Network & The Shopping Channel, Canada
Celebrities & Make Up Artists
Thank you for your attention during this presentation.
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