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What Living With Mental Illness

Has Taught Me About Being A

Healthcare Researcher

Why Empathy Matters

Case Study: Empathy + Research Design

How to Think Like an Empath

What I’ll Cover

We all wear manyhats

Patient• Discrete• Avoidant• Reactive• Anxious• Forgetful

Researcher• Open• Inquisitive• Proactive• Social• Organized

Why Empathy Matters

Case Study: Empathy + Research Design

How to Think Like an Empath

What I’ll Cover

Case Study

251 millennialsw/ Anxiety,

Depression or Bipolar disorder

10mins

10Q’s

CaseStudy

Swipe Diary Blob Tree

eCollage Video Basic

Mental health is less taboo

than we think

CaseStudyLearnings

Swipe

Swipe

0% 100%

Would you discuss this topic with a friend?

AnxietyDepression

Bipolar disorder

SuicideRx meds

Swipe

0% 100%

Would you post about this topic?

Swipe

AnxietyDepression

Bipolar disorderSuicide

Rx meds

CaseStudyLearnings

If you prompt them, they

will spill

DiaryDear Diary. . . Giving respondents a framework to express themselves really helps with opening up. . . ü Longer Responsesü More detailedü revealing

DiaryDear Diary. . . Everyday is a struggle, The journey is never-ending, I’ve tried many treatments and feel like this is never ending. . .

Video

CaseStudyLearnings

Show it don’t say it

Top Images and Themes

“I selected the images that best describe the feelings, and emotions that I experience on a daily basis.

I'm not great at verbally explaining my experiences but images are perfect.”

Blob TreeBad Day =

FeelingAlone

Good Day = Active &

Social

Why Empathy Matters

Case Study: Empathy + Research Design

How to Think Like an Empath

What I’ll Cover

Research Outside The Box

Look where respondents are alreadysharingü Blogsü Forumsü Hashtags

Get Out There!

Go where the respondents go ü Volunteerü Experienceü Observe

Consider UniqueUXs

In Conclusion

A little empathy goes a long

way in research

Thank You!ckuhn@buzzback.com

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