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Client: Nintendo
Promotion: Brain Age 2 Launch
Campaign Overview:
As part of Nintendo's line of games for an
expanded audience, Nintendo’s Brain Age
2 is designed to allow adults to keep their
minds sharp in minutes a day. As part of
the product launch, Passage Events
created an event marketing campaign to
be implemented in six markets and was
part of events that targeted an over 40
audience. To keep things simple all of the
kiosks were designed to be very portable
and compact making it easy to attend a
wide variety of events. Team Nintendo
engaged the target audience and
encouraged them to participate in a three
minute demo of the game and accept a
take-home game piece that directs them to
a Nintendo retail.
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