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Client: Nintendo

Promotion: Brain Age 2 Launch

Campaign Overview:

As part of Nintendo's line of games for an

expanded audience, Nintendo’s Brain Age

2 is designed to allow adults to keep their

minds sharp in minutes a day. As part of

the product launch, Passage Events

created an event marketing campaign to

be implemented in six markets and was

part of events that targeted an over 40

audience. To keep things simple all of the

kiosks were designed to be very portable

and compact making it easy to attend a

wide variety of events. Team Nintendo

engaged the target audience and

encouraged them to participate in a three

minute demo of the game and accept a

take-home game piece that directs them to

a Nintendo retail.