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BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute. BroadSo' ®, Proprietary and Confiden7al
Cloud Communications Alliance New York City, June 2015
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
LEADING Global Provider of UNIFIED COMMUNICATIONS Software and Cloud Services
2
OVER
30% MARKET SHARE2
>350 EMPLOYEES
IN R&D
$56M3
ANNUAL R&D SPENT
500 TECHNOLOGY
PARTNERS
2,000 REGISTERED DEVELOPER
PARTNERS
OF THE TOP
SERVICE PROVIDERS
$3.5B1
ENTERPRISE REVENUE GENERATED
PER YEAR
700 80+
10M BUSINESS
LINES
33M VOIP LINES DEPLOYED
75 IMS
DEPLOYMENTS
750K MOBILE LINES
1,150 EMPLOYEES
19 25
1. BroadSo' Es7mate. 2. Source: Infone7cs. 3. 2015 Projected.
SERVICE PROVIDERS
COUNTRIES
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
Cloud Communications Market
3
Strong Growth
! Growing at >30% per year ! Market accelerating in Europe
Huge Potential
! Cloud still has huge potential ! Still <5% of PBX market
Moving Up Market
! Initial take up in SME market ! Now moving upmarket ! Distributed enterprises: rapid adopters
Scaling Up
! BroadSoft’s largest customers have >1M seats in service
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
Drivers of Cloud Communications Adoption
4
buyers reported a balance of “hard and “soft” benefits
54%
58%
62%
68%
54%
67%
8%
11%
32%
45%
51%
52%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Employee Well-being
Employee Demand
Collaboration
Efficiency Gains
OPEX Savings
Productivity
Source: 3/15 PwC Report – comple7on of 2/15 survey of 400 SME business (SME = 10 -‐1000 seats).
“Hard” Ben
efits
“So0
” Be
nefits
Expected Benefits
Realized Benefits
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
BroadSoft Platform
5
Auto Attendant
Conferencing
Instant Messaging & Presence
Unified Messaging
Contact Center
Desktop & File Sharing
Receptionist
Video Collaboration
Clients
Enterprise Telephony
SIP Trunking
WebRTC
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
Our Vision
6
To redefine the FUTURE OF WORK by inspiring teams to create, collaborate and perform in ways never before
imagined; building on our position as the LEADING unified communications and collaboration vendor.
Create Collaborate Perform
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
The Market is Changing, the Future of Work is Needed
7
MOBILITY
BROADBAND EVERYWHERE
DEVICE PROLIFERATION
APPS IN THE CLOUD
WORK / LIFE FLEXIBILITY
73%
$484B 40%
71%
28%
Enterprises Expect the Number of Employees Who Primarily Use Mobile Devices to Increase
Mobile Broadband Subscriptions Worldwide in 2019
Smartphone & Tablet Spending in 2015
of All IT Growth
Enterprises Expect to be Using Cloud for External-facing Applications by 2017
Time the Average Worker Spends at their Desk
7.6B
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
Existing Tools Are Not Adapted to This New Environment
8
Reference: Cohen Research Group.
77% 63% 31% 21% 15% 12% 9% 8%
VOICE CALLS
WEB COLLABORATION
TEXT/SMS
IM
VIDEO CONFERENCING
DESKTOP SHARING
VIDEO CALLS
46% SAY THEY’RE GETTING TOO MUCH
IT TAKES TOO MUCH TIME
“The main way we’re communicating now is by email…and we go back and forth all day.” Meghann J. Middle Manager, Legal Sector
“I get, leave a message, I’ll call you right back. Well, that can be three days from now.” Joseph S. Middle Manager, Retail Sector
VOICEMAILS ARE WORST
WHAT WE’RE USING
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
BroadSoft Values
9
Innovate (nimble, forward looking)
Extend UC-One to drive employee productivity and increase revenue
Accelerate (market adoption, growth)
Develop value propositions for verticals, enhance go-to-market, grow revenue
Simplify (everything we do)
Easy to sell, deliver, support UC-One and for end-users
to benefit from our services
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
Driving Our Vision Through Mobile First
10
Work from anywhere, anytime Bring Your Own Device (BYOD)
Seamless experience across smartphone, tablet, and desk phone Single subscription supporting multiple devices
One-to-one and group collaboration Native dialer and VoWiFi support
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
Vertical Solutions – Prepackaged Unified Communications Services
11
Government
Education
Healthcare
Legal
Hospitality
Retail
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
Our Business Model – Tightly Linked to Service Providers
12
SERVICE PROVIDERS
PULL
UNIQUE TO BROADSOFT ENTERPRISES
END-TO-END PROCESS
SELL THRU
VERTICAL OFFERS
GO-TO MARKET SUPPORT
CHANNEL ACCELERATION
SELL IN
PROFESSIONAL SERVICES
PULL
BUDGET / PLAN LAUNCH GROW EXTEND
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
• Software solution • Service providers design, build, and deploy • Maximum flexibility and control
• Optimized end-to-end business processes • Accelerated time-to-market • Frequent service innovation
Delivery Model – Service Provider or BroadSoft Hosted
13
FeatureAvailability
Internal Portal &Tool Utilization
OfferFlexibility
PlatformControl
MinimizeInvestment
Scalability Speed toMarket
End to EndSolution
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
BroadSoft Design
• Architecture & Technical Strategy
• Brainstorming/Ideation
• Front-end design (UI & UX)
• Carrier-grade mobile app development
• OEM device integration (embedded s/w)
• Back-end system integration
• Managed Services
• On-going Lifecycle Management
End-to-End Expertise!
14
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
#1. UC-One My Room – A Virtual Team Collaboration Space
• User Centric Experience • Real Time Team Collaboration • Multi Device / Platform • Guest Participants
15
BROADSOFT CUSTOMERS WITH COMMERCIAL UC OFFER
46% TOTAL SEAT COUNT GROWTH IN 2014
BROADSOFT CUSTOMERS ALL ACCOUNTS
21% VS. TOTAL SEAT COUNT GROWTH IN 2014
Source: BroadSo' Analysis.
UC-One My Room
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
#2. Skype for Business
• Client Side Integration • Inbound/Outbound Calling • Presence Synchronization • S4B/S4B Calls on Microsoft
• Open Microsoft APIs • All Deployment Models
• Office 365 • Premise • Carrier Hosted
16
Standard Client
Business Communicator (Background Mode)
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
#3. WebRTC Portfolio – In House and Open Solutions
17
WebRTC Server (WRS) Guest Client & Chrome Phone Open 3rd Party Ecosystem
• Extends reach of BroadWorks • Interfaces to BroadWorks • Converts signaling and media
• View chat par7cipant list • Par7cipate in group chat • View desktop share • Par7cipate in audio
• Based on JsSIP • Enhanced SIP stack • Available on GitHub • Simplifies integra7on
Integrated TAS Support Browser Only (no download needed) Easily Customized
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
#4. Opportunity in Verticals: Hospitality Market Example
Market Opportunity
• 50k hotels in the U.S. – 25 brands
• Average size: 125 rooms
• 80% hotel PBX’s are end-of-Life
• General shift to cloud services
• Focus on mobile guest experience
18
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
#5. Xcelerate Online Portal
19
• Xcelerate’s GTM support portal for BroadSoft’s Service Providers
• Tools for Product Management, Marketing, Sales Management, Customer Care
• New -- LMS based hosted UC sales training for UC-One based services
465 Service Providers 204 Assets Available
+22,800 Assets Downloaded
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute.
BroadSoft Connections 2015 www.broadsoftconnections.com
20
BroadSo', Inc. Proprietary & Confiden7al, Do Not Copy, Duplicate or Distribute. BroadSo' ®, Proprietary and Confiden7al
THANK YOU!
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