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Collaborative Communications
Tony Crowden
Communications Specialist
Sharon Pell
Communications Officer
Working as one health community
• NHS Lincolnshire, Lincolnshire Community
Health Services, United Lincolnshire
Hospitals Trust, Lincolnshire Partnership
Foundation Trust
• Can’t do it on our own
• Don’t offer all the services
• Not a one size fits all solution
Communications Solution
• Messages developed by NHS Lincolnshire
• Same message delivered in different ways
– What is being introduced?
– Why it is being introduced?
– How it will be implemented?
Public Launch
Need to let the public know that:
“It’s ok to ask”
New Year launch:
•Drink less
•Exercise more
•Lose weight
•Stop smoking
Launch Planning
Each lead given a task
•ULHT – media handling
•LCHS – venue and bookings
•NHSL – resources
•LPFT – services identified to attend
Did it work?
•Have a draw
•Incentives
•Right staffing
•Keep it simple
•Common sense approach
Lessons Learned
•Timing
•Check what else is on
•More external promotion
•Share work more evenly
•Give others the opportunity to take part
Smoothie bike in operation
Feedback from participants
• DART self referral
• Smoke free homes referrals
• Phoenix stop smoking referrals
• Fire service home fire safety checks
• Many enquiries relating to cooking project
Any questions?