Communicate Your Impact - Minnesota Council of … would NONPROFITs even consider digital...

Communicate Your Impact: Online Tools to Tell Your

Nonprofit’s Story

Speaker: Terry Low, CEO

Web expert, Terry Low of Byte Technology, will present emerging website trends and best practices that will address issues and questions from nonprofits when faced with how to create a higher performing website.

Learn strategies to increase traffic, visibility and visitor conversion.

Why would NONPROFITs even consider digital storytelling?

1. Raising money2. Growing membership3. Shifting public perception4. Creating staff/internal alignment5. Engaging supporters

Online Mediums for Telling Digital Stories

Websites / Photos

Web Content / Blogs

Podcasts

Social

YouTube / Vimeo

Illustrate data in an attractive, easily digestible format.

Infographics

To weave storytelling into the core of a website…

…a good story is necessary to having a strong emotional connection with your audience.

Examples of simple emotional triggers

Telling YOUR nonprofit’s story

Can you weave storytelling into the core of your service?

What about those benefitting from your cause?

Is the storytelling in alignment with your overall strategy?

Does your visual design, text, and photos reinforce the story?

Does the story create a deep emotional connection?(think donations)

Leverage storytelling as part of your toolkit.http://www.techsoup.org/community/community-initiatives/storymakers#2014winners

It is a process of identifying and organizing volunteers who are willing to share their own stories in their own words, through interviews with media, testimonies before Congress, or speeches at public events.

Storybanking

• Don’t just broadcast your own messaging.• Share other people’s and organizations’ content.

Be a Curator

Short Stories for FundraisingPowerful, brief videos can help nonprofits to get their stories in front of new audiences.

Short stories are inspiring, moving, and bite-sized.

READ Global and its “Meet Chuna” short film• Nepalese woman 47• Taught herself how to read• Educated her daughters• Started a women’s study group

Results• The Huffington Post, Upworthy, Le Globaliste, The Chronicle

of Philanthropy, Optimist Magazine, Talk radio shows, Social media

• 50,000 views in three weeks• Donors up by 54%

Kickstarter Strategies

Put a Clock on it • 1 to 2 months• Create urgency• Only change is now

Take a Risk• Go big or go home• Don’t risk losing everything• People feel responsible

Be Specific • Get hyper specific• How will funds be used• People see exactly where their money is going

Volunteer meet-ups• Share success stories• Celebrate victories• Host special learning sessions

Donor thank you’s• Hangout with board members• Program leads• Recipients of your services• See how donations are being used

Celebrity / Influencer Meet & Greet• Virtual meet and greet with key donors or volunteers• Exclusive content attracts donors

Online Interviews• Online interviews with noteworthy officials or interesting

advocates

Questions

Speaker: Terry Low, CEOwww.byte-technology.com

(612) 204-4921