Connected Care Exchange Conference...Photo by thereisnosquare - Creative Commons Attribution License...

Connected Care

Exchange Conference Presented by Welch Allyn

November 4, 2014

Thank You to Our Sponsors

Joseph C. Kvedar, MD

Founder and Director

Center for Connected Health

Partners HealthCare

2015: mHEALTH’S COMING OUT PARTY… OR IS IT?

Joseph C. Kvedar, MD

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

Apple

Samsung

Microsoft

Intel

Google

But is it irrational exuberance?

RECENT ENTUSIASM FOR mHEALTH…

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• mHealth: $1.95B in 2012, predicted to be$49B by 2020

• Wearables: Predicted to be $12B by 2018

• 75% of consumers believe wearableswill positively impact wellness

MARKET ESTIMATES

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PAYMENT REFORM –AN OPPORTUNITY

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• How is HealthKit different than now-defuntGoogle Health?

• Samsung’s S Health (on its 3rd generation) –adoption not strong

•Aetna discontinues CarePass August 2014

• Microsoft, Samsung, Apple betting that theSmart Watch will be the difference

THOSE WHO CANNOT LEARN FROM HISTORY ARE DOOMED TO REPEAT IT (GEORGE SANTAYANA)

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TYPICAL APP STRATEGYGive The People What They Want

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In Health Care That Can Result In

MISPLACED RESOURCES

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The People We’d Really Like To Have As mHealth Users

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HEALTH APPS ARE DIFFERENT

Although 1 in 10 U.S. adults over the age of 18 owns an activity tracker, within 6 months one-third stops using them.

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HEALTH APPS ARE DIFFERENT

More than 80% of health apps that are downloaded are abandoned within 2 weeks.

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Even though we know people need these apps, they don’t always want them

HEALTH APPS ARE DIFFERENT

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WE CHECK OUR SMARTPHONES >100 TIMES A DAY!

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BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD.

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The Bottom Line

DON’T CONFUSE EDUCATION WITH INSPIRATION

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ENGAGEMENT IS KING

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TOOLS FOR ENGAGEMENT

Frictionless Technology

Social

Personalization

Relevance to Everyday Life

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FRICTIONLESS

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FRICTIONLESS

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FRICTIONLESS

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

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TOOLS FOR ENGAGEMENT

Social

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GET SOCIAL RIGHT

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MULTIPLE DIMENSIONS TO SOCIAL

Camaraderie

Competition

Visibility

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SOCIAL - Camaraderie

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SOCIAL - Competition

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Average drop of HbA1c: 1.5

69% achieved a drop in BP

SOCIAL - VisibiltyDIABETES & BLOOD PRESSURE CONNECT

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TOOLS FOR ENGAGEMENT

Personalization

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Customized

Program DesignReadiness

To Change

Connected

Health Data

Practice

Location

Analytic

Engine

PERSONALIZATION: TEXT 2 MOVE

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PERSONALIZATION: TEXT 2 MOVE

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0.36

1.08

0.62

Low engagement High Engagement All

HbA1c Change

Mean change in HbA1c by engagement level

*

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RELEVENCE TO EVERYDAY LIFE

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RELEVENCE TO EVERYDAY LIFE

Subconscious Triggers

Go Where the Consumer Is

Focus on Near Term Goals

State of the Art Design

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-10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

% A

dh

ere

nc

e

Study Period

Weekly Adherence Rates (mean +/- SEM)

Reminder group

No Reminder Group

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SUBCONSCIOUS TRIGGERS: SUNSCREEN REMINDERS

Arch Dermatol. 2009;145(11):1230-1236.

GO WHERE THE CONSUMER IS

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FOCUS ON NEAR TERM GOALS

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STATE OF THE ART DESIGN

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BIG DATA, BIG OPPORTUNITY

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BIG DATA

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BIG DATA

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BIG DATA

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IMPLICATIONS

• The “give the people what they want” strategy for consumer apps does not translate

• If we don’t get engagement right, mHealth will godown in history as yet another tech bubble

• Some companies are doing some things rightsome of the time

• This will be hard but worth the effort

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

WAYS TO CONNECT

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

The cHealth Blog:

chealthblog.connectedhealth.org

www.connectedhealth.org

Annual Symposium:

October 23-24 2014; Boston

LinkedIn Group:

Connected Health Community

Twitter:

@connectedhealth

@jkvedar

Contact Me:

jkvedar@partners.org