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Mapping the Terrain Intense Moderate Intense Social Focus Business Focus Business Philanthropy
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Corporate Social Innovation
Paul C. GodfreyMBA 688
Mapping the Terrain
Intense
Moderate
Moderate Intense
Social Focus
Business Focus
Business
Philanthropy
Social Innovation
Intense
Moderate
Moderate Intense
Social Focus
Business Focus
Business
Philanthropy
Defining CSI
• “Social entrepreneurship is a process by which citizens build or transform institutions to advance solutions to social problems such as poverty, illness, illiteracy, environmental destruction, human rights abuses, and corruption in order to make life better for many.” (Bornstein and Davis, Social Entrepreneurship: What everyone needs to know, 2010, Oxford University Press, p. 1)
• Corporate social innovation would simply replace the word “citizens” with the word “corporations”
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