Corporate Social Innovation

Paul C. GodfreyMBA 688

Mapping the Terrain

Intense

Moderate

Moderate Intense

Social Focus

Business Focus

Business

Philanthropy

Social Innovation

Intense

Moderate

Moderate Intense

Social Focus

Business Focus

Business

Philanthropy

Defining CSI

• “Social entrepreneurship is a process by which citizens build or transform institutions to advance solutions to social problems such as poverty, illness, illiteracy, environmental destruction, human rights abuses, and corruption in order to make life better for many.” (Bornstein and Davis, Social Entrepreneurship: What everyone needs to know, 2010, Oxford University Press, p. 1)

• Corporate social innovation would simply replace the word “citizens” with the word “corporations”