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Creating raving
fans
Drew McLellan, Top Dog - McLellan Marketing Group
What turns a customer into a fan?
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And makes it seem perfectly normal to be that crazy about anything
It’s personal. It says something about me.
It appeals to my interests
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Birds of a feather….
67% of all consumer
decisions are primarily influenced by word of mouth.
What are the rules for winning the game?
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First b
ase:
Who?
Not everyone wants to be a fan
They may want it…
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The net method of marketing
The spear fishing method of marketing
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How would you sell these shoes?
How would you sell to each of these women?
Creating personas
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Second base:
What?
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Features
Advantages
Benefits
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Always ask…what am I selling?
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Features
Advantages
Benefits
Third bas
e: I
don’t know
Marketing is like a New Year’s resolution
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Why drive to Cleveland without a map?
The goal is to be a boring drip.
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8-13 times before they even
notice you.
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Be a drip, not a downpour.
Going home:
Word of mouth?
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Surprise them!
Let it be about them, not your product
Make it easy to share
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Going home:
Word of mouth? Firs
t bas
e: Who?
Second base:
What?
Third bas
e: I
don’t know
"Too many people think only of their own profit.
But business opportunity seldom knocks on the door of self-centered
people. No customer ever goes to a store merely to please the storekeeper.”
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Link to all slides, resources etc. http://www.DrewsMarketingMinute.com/checking.html
Copyright 2009. McLellan Marketing Group. All Rights Reserved.
515-251-8400 • Drew@McLellanMarketing.com
All rights reserved. Copyright 2009. McLellan Marketing Group
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