Creativity

Coloring outside the lines

William ChildsDirector of Marketing & Communications,

TRIFECTA Technologies, Inc.

Creativity. What is it, really?

“The ability to bring together knowledge and imagination.”- Frank Barron

Why does it matter?

“I call the age we are entering the creative age because the key factor propelling us forward is the rise of creativity as the primary mover of

our economy.”

- Richard Florida

You’re smarter than you think.

“Your brain could learn 7 facts every seven seconds for the rest of your life and still have plenty of room left to learn more.”

- Michael Gelb, Author ‘How To Think Like Leonardo

“Your brain will improve with age if you use it properly.”

- Michael Gelb, Author ‘How to think like Leonardo’

“Intelligence is not only found in the brain but also in the cells distributed throughout the body.”

- Michael Gelb, Author ‘How to think like Leonardo’

“If you’re not prepared to be wrong,you’ll never come up with

anything original.”

- Sir Ken Robinson

How to bemore creative

WondermentRetain a childlike curiosity

with the world.

Intellectual CourageStrive to go beyond the conventional.

RelaxationTake time to ponder

and daydream

Embrace AmbiguityGet comfortable with being uncomfortable

Creativity is a process.

INFORMATIONINCUBATION

PERSPERATION

Our educational model

places and overwhelming emphasis on solving

problems correctly, not creatively.

What is half of

Just the facts.

75% said they are under pressure to be

more creative at work.

Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan

80% feel that unlocking creativity is

critical to economic growth.

Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan

Only 39% describe themselves as being creative.

Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan

Globally, Japan is seen as the most creative country

followed by the U.S.

Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan

Top 5 Mythsabout Creativity

1. Creative people always have great ideas.

2. Idea generating and thought are best

done alone.

3. Creativity has its place,but needs to be kept

under wraps.

4. Drugs can help you be more creative.

5. Some people are creative and some are not.

“We don’t grow into creativity,we grow out of it.”

- Sir Ken Robinson