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Customer Acquisition
Short-Term Goal:20+ customer points (1st 30 days)
Acquire 5 or more qualifying customer points- Become a QTT (Qualified Team Trainer)
Acquire 15 or more customer points- Become an ETL (Executive Team Leader)
Long-Term Goal:60+ customer pointsAllows you to maximize Compensation Plan
Customer Acquisition
1. Yourself
2. Prospects who do not become IBOs
3. Referrals & Everyone Else – Warm Market
Initially new IBOs should focus on Customer Sources 1 and 2
Customer Sources
1. Yourself
2. Prospects who do not become IBOs
3. Referrals & Everyone Else – Warm Market
Approach referrals and everyone else after you gain knowledge, experience and confidence
Customer Sources
1. Yourself
2. Prospects who do not become IBOs
3. Referrals & Everyone Else – Warm Market
Customer Sources
1. Creates knowledge & belief for you in the services
2. Teaches you the customer sign-up process
3. Provides you all the necessary tools
4. You set a good example
We recommend you become your own customer!
Customer Source 1: Yourself
• Digital Phone Service
• Wireless
• Energy
• Merchant Services
• DigitalTalk Express®
• Local & Long Distance
• Home Security & Automation
Preferred Services
• Customer Source 1: Yourself
1. Yourself
2. Prospects who do not become IBOs
3. Referrals & Everyone Else – Warm Market
Customer Sources
• Start building your team by inviting your contacts to view the ACN presentations available to you
• If after viewing the ACN presentation one of your prospects chooses not to become an IBO, ask them to support you by trying all of the services you are offering or at least one of the services
• Just imagine how many customers you can acquire over time with these sources
• Prospects who do not become ACN Independent Business Owners
Customer Source 2
Keys to Success
• Enthusiasm
• Urgency
• Rely on your relationship
• Use the favor approach
Prospects who do not become ACN Independent Business Owners
Customer Source 2
Customer Approach
FAVORHELPTRY
People will become your customer quicker to support you than if you try selling them on the services
1. Yourself
2. Prospects who do not become IBOs
3. Referrals & Everyone Else – Warm Market
*Focus on this source after you gain knowledge, experience and confidence
*Always ask for referrals from all of your customers
Customer Sources
When signing up for service through your ACN Direct Online Store, your Business ID number will automatically carry through
How to Order Products: ACN Direct Online Store*
* Unless additional order method specified
U.S.
When You Acquire 5 Customers Of The Same Service, Your Same Service Can Be FREE
Your Residential Gas or Residential Electric Service Can Be FREE
CORE SERVICES - PREFERRED
NON-CORE SERVICES - PREFERRED
YBA PREFERRED TOOL
Over $3,000/month
United States
Primary Services for Qualification
Digital Phone Service Local Long Distance Flash Wireless
Xoom EnergyTV Service
ACN Digital Phone ServiceU.S.
ACN Local & Long Distance
• Traditional Landline Service
• Uses existing home wiring and telephone equipment – no expensive equipment to buy!
• Comfort and reliability of network stability
• Rates and package prices often lower than the competition and no contract
• Simple transition from current provider to ACN – no interruption in service!
(if they have DSL internet make sure to separate their accounts)
U.S.
U.S.
Freedom of Choice with Flash Wireless Choice of two outstanding reliable nationwide networks!
Flash Wireless
Affordable monthly rate plans
Low international calling ratesOnline orders or Phone orders
Flash Wireless (s)
Choice of:No Contract Plan
2 Year Contract PlanBring Your Own Device
Nationwide Coverage
Flash Wireless
Choice of:No Contract Plan
Bring Your Own DeviceNationwide Coverage
DIRECTV Phone Orders Preferred
DISH Network Phone Orders Only
TV through top providers offers customers a variety of programming options, pricing and plans – all with the latest in HD and DVR equipment!
U.S.Television ServicesU.S.
U.S.Energy – Natural Gas and Electricity
Through the power of deregulation, ACN is putting energy services in your control with the option to choose who provides your service!
• More Options
• Price Certainty
• Same Reliable Service
CaliforniaConnecticutDelawareIllinoisIndiana
KentuckyMaineMarylandMassachusettsMichigan
New HampshireNew JerseyNew YorkOhioPennsylvania
Rhode IslandTexasVirginia
Who Do You Know In . . .
Digital Talk Express
Business Advantage
Energy
Merchant Services
Television
Security & Automation
Premium Technical Support
U.S.ACN Business Services
Customer Survey
Customer Survey Script
Follow the script from your trainer
Thoughts . . .
*Words NOT to use: *Switch *Change *Sell
*If they are in contract you don’t need to get the details of the service. Call them back towards the end of their contract and get the information then.
*Don’t sell them right there even if you know you can save them money, just get the information.
Reminder: If they don’t become a customer today there’s always tomorrow! Build your long-term customer database!
Customer Acquisition Approach
1. Use the Customer Acquisition Script
2. Speak with Urgency & Enthusiasm
3. Sort
Red Apples Sign Them Up
Green Apples Follow the Script
Brown Apples Move On
Customer Survey
The RESULTS Of A TEAM Who Is Excellent At Acquiring Customers
1. You will Earn a Higher Residual Income
2. Your Team will Earn a Higher Residual Income
3. Better Recruiters Because of Belief
4. Better Trainers
5. Ultimately More Successful
Now Go Get 60+ PointsAnd Build Billing Revenue
RESIDUAL INCOME IS THE REWARD !!!
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