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Customer Segmentation
Asia Total & Singapore
MarketDemand 360
Maria Taylor
The following data comes from TravelClick Demand 360 platform
FOUNDING PARTNERS
15,000 HOTELS
BRANDS
6,000+ HOTELS
INDEPENDENTS + SMALL GROUPS
200+ HOTELS
We continue to grow our partners, from our initial participants to brands and
independent properties, today we offer 20,000+ hotels in 145 countries
2017 Q1 vs 2016 Q4
ASIA Channel Mix
Web
11%
CRO
7%
Direct
63%
GDS
9%
OTA
10%
Q1 2017
Q4 2016
2017 Q1 & 2016 Q4
ASIA Customer Segmentation
Discoun
t
25%
Group
23%
Negotiat
ed
35%
Qualifi
ed
1% Retail
10%
Wholes
ale
6%
Source: TravelClick Demand360. As of March 22, 2017
Q1 2017
Q4 2016
Deeper Dive
Singapore Market
Q1 2017
Channels
Singapore OTA Channel
Segments by Web Channels
OTA Singapore Brand Web Singapore
GDS - Current & Next 3 Months Pacing Singapore
0
100,000
200,000
300,000
400,000
500,000
Jan 2
01
5
Feb
201
5
Ma
r 201
5
Apr
20
15
Ma
y 2
01
5
Jun 2
01
5
Jul 201
5
Aug 2
015
Sep 2
015
Oct 20
15
No
v 2
015
De
c 2
015
Jan 2
01
6
Feb
201
6
Ma
r 201
6
Apr
20
16
Ma
y 2
01
6
Jun 2
01
6
Jul 201
6
Aug 2
016
Sep 2
016
Oct 20
16
No
v 2
016
De
c 2
016
Jan 2
01
7
Feb
201
7
Ma
r 201
7
Apr
20
17
Ma
y 2
01
7
Jun 2
01
7
Ro
om
Nig
hts
Transient
Group Blocks
Singapore Performance ReviewRoom Nights Committed
Report As-Of Date
Q1 2015 –
Q2 2017
Singapore Channel Performance% of Transient Room Nights
0%
10%
20%
30%
40%
50%
60%
Jan
2015
Feb
2015
Mar
2015
Ap
r 2015
May 2
015
Jun
2015
Jul 2015
Au
g 2
015
Sep
2015
Oct
2015
No
v 2
015
Dec 2
015
Jan
2016
Feb
2016
Mar
2016
Ap
r 2016
May 2
016
Jun
2016
Jul 2016
Au
g 2
016
Sep
2016
Oct
2016
No
v 2
016
Dec 2
016
Brand.com
CRS
Direct
GDS
OTA
*Trendlines are
based on an
eight-month
moving average
Q1 2015 –
Q4 2016
Singapore Channel Performance% of Transient Room Nights – Online Channels
0%
10%
20%
30%
40%
50%
60%
70%
Jan
2015
Feb
2015
Mar
2015
Ap
r 2015
May 2
015
Jun
2015
Jul 2015
Au
g 2
015
Sep
2015
Oct
2015
No
v 2
015
Dec 2
015
Jan
2016
Feb
2016
Mar
2016
Ap
r 2016
May 2
016
Jun
2016
Jul 2016
Au
g 2
016
Sep
2016
Oct
2016
No
v 2
016
Dec 2
016
Brand.com
OTA
Q1 2015 –
Q4 2016
*Trendlines are
based on an
eight-month
moving average
Customer Segment Performance
2017 Q1 and Q2 Outlook*
Source: TravelClick Demand360. Top 25 North America markets worldwide from data participants.
Singapore
2016
Q4
vs
2015
Q4
2017 Q1
Outlook*
2017 Q2
Outlook*
OCC OCC OCC
Group -7.6% 0.9% -5.8%
Transient 0.8% 1.8% 5.6%
Retail -1.9% 0.1% -0.6%
Negotiated 0.2% 2.2% -15.8%
Discount 1.2% -1.9% 12.9%
Qualified -0.3% -9.1% 3.2%
Wholesale 2.0% 10.5% 18.1%*Outlook based on reservations currently on the books as of March 22, 2017.
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