DAB+ in French-speaking Belgium · BELGIUM OVERVIEW . RTBF RADIO STATIONS . ROLL-OUT PLAN 2017 We...

DIGIMEDIA 2017 - Praha

Nicolas Bresou – Digital Radio Project Manager

DAB+ in French-speaking Belgium

FRENCH-SPEAKING COMMUNITY

Population:

~4.5 million (1 million in Brussels)

Public service:

Private radio:

11 networks

>75 local stations

FLEMISH-SPEAKING COMMUNITY

Population:

~6.4 million

Public service:

Private radio:

3 networks

>250 local stations

BRUSSELS

BELGIUM OVERVIEW

RTBF RADIO STATIONS

ROLL-OUT PLAN 2017

We are currently rolling-out:

A new DAB+ network of 24 transmitters*

* Phase 1 of the project

• For our 5 currents stations

• For new RTBF stations

• For commercial radios stations

The new DAB+ network is operated by

• 2 DAB+ layers

The new DAB+ network is based on:

• Each one, made of 4 provincial multiplexes

• Contents 12 radios stations *

Each DAB+ layer

* based on current assumption: 80 kbps for audio + 16 kbps for data

New DAB+ network launch is forcast for ~Q2/2018

SLIDESHOWS

SLIDESHOWS – From the newsroom

SLIDESHOWS – Weather and traffic

SLIDESHOWS – Autopromo

New DAB+ content

is a key factor of success

Promotion of DAB+

is a key factor for

a swift migration to DAB+

Spread the message to B2B

« DAB+ is coming ! »

Spread the message to B2C

• Massive promotion to the public

• €12 M EUR / year

in radio and TV campaigns

« DAB+ is here ! »

Promotion/Marketing is essential

to ensure the success of DAB+

Nicolas Bresou – ncbr@rtbf.be

Thank you for your attention