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Danas Conference Center 23.11.2009. Hotel Hyatt
Sponsors & Media in Serbian sport
Football Club Marketing
Media Rights
UEFA Europe League – centralized TV Rights - 10 % of Clubs annual budget
National competition - Jelen Super League and LAV Cup centralized TV Rights - no income naming rights – no income 10 - 30 % of Clubs advertising boards belong to Federation Sponsor restriction on Clubs advertising content
TV Ratings
Example - TV ratings comparison - national vs. international live matches
TV Ratings
Example - TV ratings comparison - football vs. basketball
Sponsorship Rights
FK Partizan main sponsor - MSI -- IT sector
Long term strategic sponsorship season by season
new business model - integration of business partners from IT industry
technology update
developing new media
evaluation of sponsorship media value
MSI - Sponsorship Evaluation
First month - FKP sponsorship has delivered for MSI media value of 80,709 euro
OMD media & MSI - monitoring media exposure FK Partizan Sponsorship
Example - TV monitoring FK Partizan broadcast matches – media value MSI brand
Media potentials
National League Association - TV Right Holder predetermined match schedule and “prime time” live broadcast right holders – marketing campaign media value evaluation - specialized media monitoring agencies
Stakeholders integration internal – planning and implementing European standards external - objective target and positive attitude
Sponsorship potentials
New stadium VIP lounge ; sponsor club media services stadium hosting – car parking, catering... more spectators
Marketing rights media exposure / higher income stadium naming rights LED display for advertising cobranded payment cards new markets – Serbs abroad
Continuing with domestic and achieving better international sports results
Education in Sports management
FK Partizan 2009.
Sponsorship new main sponsor – MSI implemented second TV zone sport business conferences
E-ticketing
76 ticket boxes around Serbia internet orders / home delivery bar code entrance control
Hosting and Event management 9 black and white bars 16 mobile bars AC/DC concert
Merchandising branded football camps developing new strategy web shop
Thank You for Your attention
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