Danas Conference Center 23.11.2009. Hotel Hyatt

Sponsors & Media in Serbian sport

Football Club Marketing

Media Rights

UEFA Europe League – centralized TV Rights - 10 % of Clubs annual budget

National competition - Jelen Super League and LAV Cup centralized TV Rights - no income naming rights – no income 10 - 30 % of Clubs advertising boards belong to Federation Sponsor restriction on Clubs advertising content

TV Ratings

Example - TV ratings comparison - national vs. international live matches

TV Ratings

Example - TV ratings comparison - football vs. basketball

Sponsorship Rights

FK Partizan main sponsor - MSI -- IT sector

Long term strategic sponsorship season by season

new business model - integration of business partners from IT industry

technology update

developing new media

evaluation of sponsorship media value

MSI - Sponsorship Evaluation

First month - FKP sponsorship has delivered for MSI media value of 80,709 euro

OMD media & MSI - monitoring media exposure FK Partizan Sponsorship

Example - TV monitoring FK Partizan broadcast matches – media value MSI brand

Media potentials

National League Association - TV Right Holder predetermined match schedule and “prime time” live broadcast right holders – marketing campaign media value evaluation - specialized media monitoring agencies

Stakeholders integration internal – planning and implementing European standards external - objective target and positive attitude

Sponsorship potentials

New stadium VIP lounge ; sponsor club media services stadium hosting – car parking, catering... more spectators

Marketing rights media exposure / higher income stadium naming rights LED display for advertising cobranded payment cards new markets – Serbs abroad

Continuing with domestic and achieving better international sports results

Education in Sports management

FK Partizan 2009.

Sponsorship new main sponsor – MSI implemented second TV zone sport business conferences

E-ticketing

76 ticket boxes around Serbia internet orders / home delivery bar code entrance control

Hosting and Event management 9 black and white bars 16 mobile bars AC/DC concert

Merchandising branded football camps developing new strategy web shop

Thank You for Your attention