DASH webinar 2017-for handout 3-28€¦ · How to find a financial advisor and what to look for....

HellotoallthoseDASHfortheSTASHhostsjoiningusonthiswebinartoday…we’re

excitedtohaveyou!

We’regoingtoexplainhowtheDASHworks,showwhathasworkedforotherhosts,

brainstormwithyouonplanningandpromoDngyourevents,andalsoansweryour

quesDonsinthenext45minutes.

MynameisJoanneKusterandIamtheprogramcoordinatorforDASHfortheSTASH

andalsothecreatorofthecontest.PleasefeelfreetocontactmeatanyDmewith

yourDASHquesDons.Solet’sbegin….

1

WhatexactlyisthisDASHfortheSTASH?

TheDASHisaninvestoreducaDonandprotecDonprogramandpostercontestthat

armsinvestorswiththeunbiasedandnon-commercialinformaDontheyneedto

makecrucialinvesDngdecisions.DASHfeaturesaseriesofinformaDonalposters

postedinparDcipaDngDASHhostlocaDons.TheDASHprogramisinitsfourthyear.

WecreatedtheDASHspecificallyfororganizaDonssuchaslibraries,andothers,who

reachconsumerswithunbiasedinvesDngresources.

Duetoitspopularity,theDASHhassinceexpandedtoincludecolleges,workplaces

andotherswhooffereducaDonalprogramstoconsumers.

DASHexplainsinvesDngconceptsanditis

--Afunwaytoengageyourpatrons

--Achancetopromoteyourinvestorresourcesandbooks

--OffersanincenDve–one$1,000IRAcontribuDonin7statesandDistrictof

Columbia

--ThehostlocaDonwiththemostcontestentriesineachjurisdicDonwillbegivenas

$100contribuDonfromtheIPItobeusedtowardtheirinvestoreducaDonresource

collecDon.

--Providesbasic,unbiasededucaDonon4invesDngtopics

2

Eachtopicisfeaturedinacolorfulinfographicformat.Ourcontentfocusesonthe

basicsofinvesDngwhichhasbeenresearchedandverified.

Thefirstonehighlights

Howtofindafinancialadvisorandwhattolookfor.

3

Thesecondposterdiscusses:

Iinvestmentfeesandwhataconsumermightbepayingfortypicaltypesof

investments.

4

The3rdposterfocuseson:

howtoavoidinvestorfraudanddetailssomeofthecommonscamsoutthere.

5

Andfinally,the4thpostertalksabout:

buildingyournestegg,parDcularlyhighlighDngthetypesoftoolsaninvestorcanuse.

6

TheDASHfortheSTASHisofferedfreeofchargeforthosewhorequestit,thankstooursponsors.ItissponsoredbytheInvestorProtecDonInsDtuteandStateSecuriDesAdministratorsintheparDcipaDngstates.ItiseducaDonalinnatureandisnotascam.

TheInvestorProtecDonInsDtuteisanindependentnonprofitorganizaDonthatadvancesinvestorprotecDonbyconducDngandsupporDngresearchandgroundbreakingeducaDonprograms.IIservesasanindependentsourceofunbiasedandnon-commercialinvestoreducaDonmaterials,andworkscloselywiththeStateSecuriDesAdministrators.Learnmoreatwww.iInvest.org.

IPIdoesnotsellanything,nordotheycollectnamesforamailinglist.IPIisfundedfromfinesawardedininvestorfraudcases,withtheexpresspurposeofinvestoreducaDonandprotecDon.

TheStateSecuriDesAdministratorsfocusonhelpingresolveinvestmentproblemsandhandlingquesDonsaboutsuspiciousinvestments.PartoftheirjobistoprotectinvestorsbyofferingfinancialeducaDon,whichiswhytheychosetoofferthe2017DASHfortheSTASHprogram.Thesegovernmentagenciesalsodonotsellanyinvestmentproducts,norgainmonetarybenefitfromsponsoringtheDASH.YoucanidenDfyyourStateSecuriDesAdministratorviatheNorthAmericanSecuriDesAdministratorsAssociaDon(NASAA):www.nasaa.org/aboutus/contact-us/contact-your-regulator

DASHisagreatwaytoeducateyourcommunityaboutsavingandinvesDngforreDrement.Thisisanon-commercialprogramWedonotcollectnamesformarkeDngpurposes.WerequireallhostsandspeakerstoagreenottosellfinancialproductsorservicesaspartoftheDASHprogram.DASHisalearningtool,notasalesopportunity.TheDASHisnotascam-itisaneducaDonalprogram;butitisgoodthatsomeoneshouldbewaryofcontests,isn’tit?

7

Thisyear,theDASHfortheSTASHcontestwillbeheldinAlaska,Florida,Iowa,

Kentucky,Ohio,Pennsylvania,Wyoming,andtheDistrictofColumbia.

Thosewhowanttohostjustfilloutthesurveyattheirstate’slink….justlikeyouall

have.ThesebecomethequalifyingsitesandbranchlocaDonsthatwillhostevents.

Sitescanbelibraries,classrooms,workplacesandotherorganizaDons.

•DASHhostswillreceivecontestmaterialsfromme,theprogramcoordinatorforthe

DASH

•Then,theypromoteandhosttheirownevents

•Wedotherest.

8

WhocanentertheDASH?

ThecontestisforbeginnersandseasonedinvestorsinthesejurisdicDonslistedonscreen.Of

these,8,5parDcipatedlastyear.

Our2016DASHwinnersrangedinagefrom18-61.Tobeeligibletowinisnotabout

age,butaboutbeingabletocontributetoanIRA.ThoseeligiblemustmeetIRS

requirementsofbeingabletocontributetoanIRA,whichincludeshavingatleast

$1,000inearnedincomefortheyearandbeingyoungerthan70.5.

WeojengetaskedifstaffatthehostlocaDoncanenter.That’sfinewithus.Only

thoselistedasyourcontactonoursurvey(youfilleditout)andothersacDngas

projectprincipalsarenoteligibletowin.Butyoucanentertolearn!

ParDcipantscanenterthecontestmorethanonce,andtheyojenlearnsomething

neweveryDme.However,aparDcipantcanonlywinonce.

9

InlisteningtofeedbackfrompreviousDASHhosts,weareincreasingtheDmetoentertheDASHthisyear.EachstatesecuriDesadministratorchosetheDmeperiod,whichIhaveonthescreen.YoureventmustfallwithinthesedatesforyourstateorjurisdicDon.Yourowneventcanlastamaximumof2months,orshorterifyourstatedeadlineisshorter.

Alaska:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.

Florida:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.

Iowa:April1-May31,2017

Kentucky:August1-September30,2017Ohio:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.

Pennsylvania:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.

Wyoming:April1-30,2017andSeptember1-30,2017.

DistrictofColumbia:April18-June18,2017

10

Solet’scoverthebasicsofhowsomeoneactuallyenterstheDASH.

Enteringisstraighmorward,butyoumaygetaskedtoexplainit.

Toenter,parDcipantsfollowthesebasicsteps………..

First….

11

1.   Findandreadthe4postersdisplayedatyourlocaDon;thisshould

takesomeoneabout5-10minutesperposter,dependingonhow

quicklytheyread.Incidentally,thisisnotateameffort,but

specificallyforonepersontoenter.

YoushouldalsodisplaythisRulesposterneartheposters.

12

2.Usingacellphoneortablet,ScantheQRcodefoundinthelower

rightcornerofeachposter,ORtypeintheshortenedlinkprovided

belowtheQRcodeifyouwanttouseakeyboard.

ToscantheQRcode,parDcipantsmusthaveanapploadedontheir

mobiledevice.(YoucandownloadtheQRappfreeattheGooglePlay

StoreoriTunes.Ifyouneedtoknowhowtodothat,wehaveavideo

tutorialattheiInvest.orgwebsite).

Asthehost,youmayprovidemobiledevicesorcomputersforpublic

use.

13

3.TheQRcodeorURLwillsendthepar?cipanttotheopeningpage

wheretheyloganame,emailaddress,regionandlocaDon.This

happensonthefirstquesDon.Whilesomemaybewaryofusinga

personalemail,realizethisishowwenoDfythewinnerforyourstate.

WewillnotbeusingthisemailformarkeDngpurposes.

Ajerthat,thedatabaseshouldremembertheparDcipantandskipthis

stepifpostersareplayedconsecuDvelyonapersonaldevice.

Ajerenteringthisinfo,theparDcipantwillclickonthe“login”buron

inthelowerlej.

NoDcetheDASHformatishorizontal,soparDcipantsmaywantto

adjusttheirphonescreentogetthelargestformatpossible.

14

4.Then,par?cipantswillgetaquizques?ontoanswer.ItismulDple

choice,andtheanswercanbefoundontheposterinfrontofthem.

Theymustanswerinordertobeenteredinthecontestfortheprize.

Ajersubmisngtheiranswer,thescreenwillshowifparDcipants

answeredcorrectly.Then,theymovetothenextpostertoreadand

answeranotherquesDon.

PostersdoNOTneedtobereadandansweredinanyparDcularorder.

ButparDcipantsdoneedtoanswerall4quesDonstobeentered.

IftwoormoreparDcipantsareusingthesamedevice,theywill

probablynotgetthesamequesDonstoanswer,astheyrotate

randomly.AparDcipantgetsonlygetonequesDonperposter.

ParDcipantscouldenteragainusingadifferentemailaddressandget

differentquesDons.Thisisacceptable,sincethisisalearningtoolto

buildinvestorconfidence.

15

Whenyourstate’sDASHconcludes,onewinnerwillbeselected.Thewinnerwillbe

randomlydrawnfromthepoolofparDcipantswhoansweredall4quesDonscorrectly.

ThewinnerwillbenoDfiedajertheStatecontestends,andIPIwillsendanemailto

thewinner.SomeDmesourwinnersareskepDcalthattheyactuallywon,andthey

shouldbewary–weactuallysaythatontheinvestorfraudposter.

Wecontactthefirstwinnerbyemail.But,ifheorshedoesnotrespondwithinthe

alloredDme,theyforfeitandwewillselectanotherwinner.Weusetheemail

addresstheparDcipantloggedonthebeginningscreen.

YourStateDASHcontestperiodisopenforspecificdates,andnowinnerwillbe

selectedunDlthecontestperiodexpires.IfaState’scontestisopenunDlOctober31,

butyourlocaDon’scontestisoverinJuly,thewinnerwillbenoDfiedfollowing

October31.(Alaska,Florida,OhioandPennsylvaniacouldhavealocaDon

withaprogramrunningaslateasOctober31.).ButtheIowawinnerwillbe

contactedajerMay31becausetheIowacontestendsthen.ForWyoming,theApril

parDcipantswillhavetowaitunDltheentriesfromSeptembereventsarelogged.

Sothat’stheprocessforparDcipaDngandforchoosingthewinners.Let’smoveto

yourduDesasahost.

16

Ifyoufilledoutoursurvey,yourmaterialswillbemailed.Anyonewhowantstohost

shouldrequestmaterialsassoonaspossible,andatleast30daysbeforeyourcontest

begins.

Hostsplantheirownevents–wedonot.

Atyourevent,youwilldisplaythecontestposters-thereare5intotal–4topicsand

onerulesposter.

YoushouldplantoassistparDcipants,iftheydon’tunderstandhowtoenter.

SomeDmestheyneedhelploadingtheappforscanningaQRcode.

Pleaserefertotheguideatwww.iInvest.org,whichI’velistedonscreen.

Ourhostshavenothingtotrack,nopaperworktoturnintous.Everythingishandled

byourdatabase.

ThatmeanstheinvestorProtecDonInsDtutehandlesdataentries,noDfiesthe

winners,dispensestheprizes,andgathersthewinner’sinformaDon.

IfwehavetroublecontacDngawinner,eitherJoanneortheIPIstaffmayaskahost

tohelpuscontactthewinnerorprovideaphonenumber.

17

YouprobablyknowwhattypeofeventsdrawagoodcrowdatyourlocaDonandyourbestDmeofdaytohost…Sowhatabouteventtype?

First,IwanttomenDon…Itjustdoesn’tworktohangtheposterssomewhereandexpectsomeonetofindthemandenter.

Thatsaid,manyDASHeventshavebeensuccessfulforpasthosts.

SomehostscreateatotallyseparateeventorprogramtofeaturetheDASH,andothersmaketheDASHpartofsomethingtheyalreadyhaveplanned.

1.  Asagoodstand-aloneprogram,considerasuitablespeaker.LookforsomeonewhocantalkinvesDng,orIRAs,orfraud.ItcouldbesomeonefromtheofficeofyourStateSecuriDesAdministrator.ItcouldbesomeonefromtheinvestorrelaDonsdepartmentofalocalcompany.Itcouldbeabankerorcreditunionexpertormaybeaninvestmentbroker.Maybeit’sasavvyinvestorinyourcommunity,anexpertinaninvestmentcluboracountyextensionagentspecializinginmoneymanagement.Itcouldbesomeonefromarelatedgovernmentagency,ormaybeevenme.TherearemanypossibiliDes.IwouldcauDonyouabouthavingjustanyfinancialplanner.

RemembertheDASHisnotatoolforsoliciDngnewclientsorpitchinginvestmentproducts.Nothingwrongwithfinancialplanners,buttheyaresalespeoplebytheverynatureoftheirbusinessofhavingspecificinvestmentproducts.ItmightbeberertofindalocalCPAorestatearorney,orevenaprofessorineconomicsorbusinessfromanearbycollege.

18

2.YoumayhavealibrarianwhocangiveatourofthereferencesecDon,showingwhereinvesDngresourcessuchasMorningStarorValueLineorfinancialperiodicalsliketheWallStreetJournalarelocated.

3.YoucancombinetheDASHwithsomethinglikeacommunityshredday—thinkabouttheinvestorfraudinfoonposter3andahandoutlikeaDpsheetonwhattoshredandwhattokeep.

4.Or,youmighthaveanotherfitonyourcalendar–likeaprogramforfinancialliteracymonthorsmallbusinessmonth,orestateplanningmonth.

5.YourDASHcouldbepartofaresourcefairoropenhouse,oracommunitycelebraDon.TheDASHinDesMoinesispartofaBikeride.OneDASHeventinCedarRapidsispartofanAARPFraudWatcheventatalocalpub,whileanotherisonacollegecampus.

6.YoucantakeyourDASHontheroadifyouwish–considergoingtoacollegeclassorhighschooleconomicsclass–studentsaretypicallyinterestedininvesDng,andtheirteacherwouldprobablywelcomesuchavisualpresentaDon.YoumightconsiderbusinessteachersorschoolclubwithaconnecDontothetopic.Remember,yourgoalwouldalsobetodirectarendeestovisityourlocaDontomakeuseofyourinvestorresources.AtDrakeUniversity,IspeakaboutinvesDngtoasocialstudieseducatormethodsclasseveryspringsemesterandtaketheposterssostudentscanenter.

7.DidyouknowthatBoyScoutsneedapersonalfinancebadgethatincludesunderstandinginvestmentstocompletetheirEagleScoutdesignaDon?TheolderGirlScoutsand4-HparDcipantsalsouseinvesDngeducaDonforacDvityrequirementsontheirmoneybadge–thesegroupscanbeagoodDASHaudience.Youmayhaveolderhomeschoolerswhocouldbeanappropriateaudience.

8.SomecommunitygroupsandinvestorclubsprobablyhaveregularmeeDngsatyourlocaDon.YoucanoffertheDASHasaprogramatoneoftheirmeeDngs.ThismightbeaRotaryclub,Kiwanis,AAUW,churchgroupsorYoungProfessionalgroups.

Asyouplanyourevent,don’tforgettohighlighttheresourcesyouoffer–consideraspecialdisplayoraneventnightlike“Stumpthelibrarian.”

Herearesomehelpfulhintstoincorporate….

19

TheDASHiscolorful,sousethattoyouradvantageandpostitinaplacewithhigh

traffic.

Eyelevelisgood,sofolkscanreadthepostersandreachtheQRcode.

20

Ifyouhaveapubliccomputerspace,thisisagreatplaceto

displaytheposters.

Orsomehostslaythepostersonatableoruseaneasel.

21

YoucandownloadthetabletentandpromoDonalflyerstousemostanywhereyou

wish.Thinkofunlikelyplaces,likebathrooms,nearadrinkingfountain,onthefront

door,inanadjoiningcoffeeshop.

22

Whenplanning,thinkcreaDvely,likethebikerswhousedtheDASHpostersbefore—

andajer—theirride.

Almostalltheridersstoppedtoenter–Icouldn’tbelievetheirinterestatan

unrelatedevent.

23

AsforpromoDon,youhavealotofchoices….andagain,youknowwhatworksbestforyou.

--InSocialmedia…•ConsiderFacebookpageposts,andmaybeboosDngposts.YoucoulddoaFacebookLiveduringyourevent,orrecordavideo/takephotosofparDcipantsenteringthecontest.•YoucandoTwirerposts……andIamhappytodoTwirerchatswithyouifyouwanttosetoneup.

--ForEmail•Youcandoe-blasts,useanemailnewslerer,orevenemaila“Didyouknowquickfactonedayaweek…”

--WedohaveaNewsadvisoryforyoutouse,whichwewillbesendingyousoon.

--ThinkaboutPhotoops(maybetakestaffphotoswithDASHposterstopromoteviayournetworks.ItcanevenbeassimpleasholdingupthebinderforValueLineorMorningstar–ortheWallStreetJournal–andasking“Canyoufindthisinourlibrarylately?”

--IfyouhaveaPrintnewslerer,youcandownloadtheDASHlogotouse.Youmaynotprinttheposters,however.

--ForBulleDnboards–wehaveacoupleofflyersorfeelfreetocreateyourown.

--YouprobablyhaveaCommunityeventscalendarortwoinyourcity,andthatwouldbeagoodplug.

24

SomehostsaskusabouthowtofindparDcipantstoenter…..thesky’s

thelimithere.Consideryourregulars:

•Communitygroups–Lions,Rotary,AmericanAssociaDonof

UniversityWomen,YoungProfessionalsClubs

•Classroomsandteachers–(e.g.economics,businessclasses)

•Investmentclubs

•EvenVolunteergroupsforlocalnonprofits,perhapsachurchcircle

Inyourworkplace,maybeeventhelunchroom,isagreatvenue.

25

Ifyouaresigneduptohost,Wewillmailyouwhatyouneedforthecontest

part,inDmeforyourprogramifwehaveyourdate:

•Contestposterset(5posters:1Rulesposterand4topicposters)

•WhenI’m65materials(Visitwww.WI65.orgformoreinformaDon)

Note:That’swhyweneedtoknowwhenyou’rerunningyourprogram

andyoureventdate.

Youcandownloadseveralthingsnowifyouwish………

1.  WehaveaNon-QRcodeversionoftheposters…foreducaDonal

purposes,notforentering.TheQR-codeversionistheonlywayto

accessthecontestquiz,andtheyareonlyavailableathost

locaDons.

2.2017DASHGuide

3.PromoDonalflyers(2versions):

A)versiontodisplayatyourlocaDonneartheDASHpostersand

B)versiontopromoteforbroaduseviae-blast,socialmedia,

etc.)

4.Tabletent

5.Newsadvisorytocustomize(wewillsendviaemail)

6.Socialmediasamplemessages(wewillsendviaemail)

26

Sothat’showtohosttheDASH.

Rememberthatweareheretohelpyou–calloremailJoanneanyDme.I’vealso

listedtheinformaDonfortheInvestorProtecDonInsDtute.

27

IfyoureventdoesnotbeginonApril,youcans?lldoafewthings:

1.   Learnhowtoenterthecontestsoyoucanshowothers

2.Planyourownevent(ifyouhavenotalready)

3.Promoteyourownevent

4.Linktousonsocialmedia–andsendusyourlinkssowecanhelp

promoteyou!

28

BeforeweanswersomequesDons,Iwanttomakeyouawareofafunonline

versionthatcanhelpyoupromoteyourownevents.

ThisonlineDASHisbrandnewandworkssimilarlytoavideogameformat.

•ItisopenforanyU.S.resident

•ItrunsfromApril1-October31,2017,7monthstotal

•Wewillawardone$150prizeeachmonth,fortheduraDonofthecontest

WinnerswillberandomlyselectedfromamongallparDcipantswhoanswer

eachquizquesDoncorrectly.ParDcipantscanenterboththeposterversionat

yourlocaDonandthenaDonalonlineversionbutcanonlywinonce.

YouarewelcometousethenaDonalonlineversiontoencourageparDcipants

tovisityourlocaDonforachancetowinthe$1,000IRAprizeandtolearn

aboutyourprogramsandresources.

29

IfyouhaveaquesDonthatwasnotansweredduringthiswebinar,please

emailorcallJoanne:joanne@kusterltd.comor515-991-5632.

WewillpostarecordingofthiswebinartotheDASHwebsite.

Thankyou.

30