View
221
Download
0
Category
Tags:
Preview:
Citation preview
Dave BensonMerchant Director
Drew BowersT6 Strategy Manager
Year to date . . .
Source: NPD data as of May 2009;Analysts notes
Year to date (June 09), total retail HW and Software is down -13% and 12% respectively.June down -31% overall
CY09 Software revenue Y/Y% growth year to dateYTD = tough comp last year. Plus 50% March through June LY
Cu
rren
t O
utl
ook
Cu
rren
t O
utl
ook
Size of the Prize
$1 Billion in December– Over 1.5 Million consoles in December
– Over 10 million software units
– Over 5.5 million accessories units
Nearly $1 Million per store in gaming– 1500 consoles in December
– 10,000 units of software
– 5,500 units of accessories
Hardware– New prices…new SKUs
Key Products and Releases
Hardware– New prices…new SKUs
Software– Wii Fit Plus
– DJ Hero
– Call Of Duty: Modern Warfare 2
– New Super Mario Bros
– Assassin’s Creed 2
Key Products and Releases
Key Products and Releases
Hardware– New prices…new SKUs
Software– Wii Fit Plus
– DJ Hero
– Call Of Duty: Modern Warfare 2
– New Super Mario Bros
– Assassin’s Creed 2
Accessories– Rocketfish and Dynex
– Core is still king with high 1st party volume
Competitive Strategy and Key Promotions
Competitive Market Place
Hardware Bundles– Home Theater Solutions
– More exclusive opportunities
Competitive Strategy and Key Promotions
Competitive Market Place
Hardware Bundles– Home Theater Solutions
– More exclusive opportunities
Software Promotions– Buy more save more
– RZ Gamers Club
• Rewarding our best customers
Key Differentiators
MNO– COD
– Assassins Creed 2
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
RZ Gamers Club– Social Networking
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
RZ Gamers Club– Social Networking
Tools– Buyers Guide and Insider
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
RZ Gamers Club– Social Networking
Tools– Buyers Guide and Insider
Best Buy.com– Trade In now available
– Pre-order online…pick up in-store
Merchandising
Bundle Bands
Pallets/Race Track
Merchandising
Bundle Bands
Pallets/Race Track
Clearance Sections
Value Software– In-line and racetrack
Project Team Support
Merchandising
Bundle Bands
Pallets/Race Track
Clearance Sections
Value Software– In-line and racetrack
Project Team Support
Retail Marketing Tool
RZ GamersClub Customer
Phone List
Print Vehicles
Store Web Pageannouncement
Operational
Preorder– Alerts posted with customer contact info
EOL, R&E and Rapid Exchange– GSBTP with new pricing for Xbox and ADH on portables
At-Risk Management– Value is sendback, no longer At-Risk
Labor and Zoning– Talent selection and maintained zoning
Gaming & Your Local Growth Plan
FY09 Data– Xbox360 ASP $350
– PS3 ASP $400
– Wii ASP $250
Gaming = $xx.xxx.xxx– Console Contribution $x,xxx,xxx
– Basket Contribution $x,xxx,xxx
FY10 Forecast– Xbox360 ASP $300
– PS3 ASP $300
– Wii ASP $200
Gaming = $xx.xxx.xxx– Console Contribution $x,xxx,xxx
– Basket Contribution $x,xxx,xxx
Goals
November goals: – Console $80 | Software $70 | Portable $50
December goals: – Console $75 | Software $70 | Portable $50
January goals: – Console $90 | Software $60 | Portable $40
Key Take Aways
Best Gaming Experience – Merchandising and Farming, Interactivity and Demo’s
Providing customers the complete solution– Everything you need to maximize your gaming experience
Reward Zone Gamers Club
Geek Squad
Hardware and Inventory Support
YOU!!
Recommended