Dean Davies portfolio 2016

Dean Davies - Retail Design & Visual Merchandising - Portfolio

Hastens Beds Flagship Store - Hong Kong

Hastens Beds Flagship Store - Hong Kong

Hastens Beds Flagship Store - Hong Kong

Hastens Beds - Vividus set

FCMB - Personal Banking Flagship - Nigeria

Timeline for Project

Key Tasks

Interpret Client Brief and develop mood boards 2 days Space Planning and initial concept design 5 days Model /renders for two concept routes 1.5 weeks Present to Clients and incorporate comments 4 days and feedback

Design Team

3D Designer concept design/model/visualisation Design Director design direction & client liaison Graphic Designer graphic point of sale & way finding

Brief

The key objective was to enhance the customer experience for three key segments, Mass Retail, Small to Medium Enterprises and creating a differentiated Affluent banking space.The revised plan needed to accommodate the existing fixed elements, zoning, walls, and circulation. Orientation of loose furniture was to be re-planned if needed.

Requirements

The introduction of digital communication within the Cash Transaction zone. The introduction of an interactive digital ‘Learning Wall’ within the Consultation space. The introduction of interactive technology ‘Alternative Channels’ in the customer waiting area. The development and design of an Affluent Customer space on the second floor, to include planning, materials, furniture, etc.

The brief was to change the way banking was done within the First City Monument Bank as previously it was run on a traditional banking system of teller only transactions. We designed a new format where the introduction of electronic banking was presented to the client, who up to this point was not offered the opportunity to interact with technology within branch.

To deliver the Client Requirements the 2 story building was split into 2 separate areas, downstairs housed the standard personal banking environment which offered tellers and cash machines. This area was re-designed to offer the customer touch points for internet banking and promotional literature presented on electronic devices, all of which was supported by trained staff to provide customer assistance with the new technology.

The first floor became a split of working back room areas and the business banking / Affluent Customer space which offered a less formal, more exclu-sive, banking environment for it’s clients. This area also provided meeting rooms that doubled as staff work points for Account Managers.

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

Concept detail sketches

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

FCMB - Personal Banking Flagship - Nigeria

Samsung - Training room - UK

Timline for project

Key tasks

Initial concept design 4 hours model/renders 1 day with amends

Design Team 3D designer concept design/model/visualisation

Brief

Redesign the training room for Samsung offices UK to accommodate an informal presentation/training area. The space was to be flexible and offer clear product displays for changing mobile/tablet designs.

Requirements

This was a quick turnaround project that required minimum fit out costs and included Samsung products to train staff in the specifications of their mobile devices to better sell their products in the market place.

The space was to be multi-use and the furniture had to be stackable to open the space for events when the room was not being used for training purposes.

The existing glass structure was to be retained and not obscured leaving good vision into the room from the surrounding environment.

Samsung - Training room - UK

Samsung - Training room - UK

Farah - Vintage - UK Concept

Farah - Mainline - UK Concept

Thomas Cook - Bureau de Change Concept

Bench Store - Bluewater - UK

Bench Store - Bluewater - UK

Bench Concession - JD Sports - UK

Bench Concession - JJB Sports - UK

Hooch Concession - Topshop - Oxford Street

Regus - Concession stand alone unit - UK roll out

Addidas - Eyeware - UK

Dixons Store Group - Store development - UK Concept

L’Amandine - Eat in bakery - London roll out

L’Amandine - Eat in bakery - London roll out

M&S - Home Made Food - UK roll out

M&S - Per Una Department - UK roll out

M&S - North Coast Department - UK roll out

M&S - Autograph Department (Mens) - UK roll out

M&S - Collezione Department (Mens) - UK roll out

M&S - Mens Tailoring - international

M&S - Mens Tailoring - international

Mega -Store development concept - Israel

Diagio - Pre-Mixed Drinks - UK Supermarket

Peller Estates- Exhibition Stand

Topshop - Christmas - Oxford Street

Topshop - Christmas - Oxford Street

Topshop - Christmas - White City

Topshop - Christmas - White City

Topshop - Christmas - Oxford Street

Topshop - Halloween - Oxford Street

Blacks VM - Exhibition Stand VM&D

Blacks VM - Exhibition Stand VM&D