Design in Empathy, Emotion and Engagement

design In Emotion, Empathy and Engagement

By Mariana Salgado

Design Thinking courseLaurea University of Applied Sciences

Emotional factors were not taken in consideration in design

Nowadays emotions are brought forward as a source of inspiration

Donald Norman studies how emotions play a role in the design of everyday things

Picture by LittlePixer

3 ways good design makes you happy

Beautiful and functional is good, delight of using a product that is easy and

smooth to use.

TED talk 2003, California. Picture by svacher

3 ways good design makes you happy

Pleasant things work better

TED talk 2003, California.

Picture by UggBoy♥UggGirl [ PHOTO : WORLD : SENSE ]

3 ways good design makes you happy

Fun is important in design

TED talk 2003, California

But understanding emotions is not easy

We need empathy

Empathy is to look at people

Extrated from an IDEO presentation http://www.ideo.com/

Extrated from an IDEO presentation http://www.ideo.com/

from their own perspective

designing for a community and for the individual members of the community

Without imposing but lettting people interpret and use things as they like

We are learning to listen people in interdisciplinary teams

Inspiration and creativity comes from our everyday life and context

Engaging with people and their projects

Understanding design as a dialogue within people, objects and emotions.

that needs to be stimulated

and happen in an environment of trust

fun is important for creativity

TED talk 2008, Tim Brown

kids are great because they do not feel the embarrassment

TED talk 2008, Tim Brown

experimentation and playfulness using rules for design solutions

TED talk 2008, Tim Brown

Serious play

TED talk 2008, Tim Brown

Design thinkers shifted their thinking from

problem to project. Because projects are the vehicles that carry an idea from concept to reality.

Tim Brown

Design thinking requires bridging the

knowing-doing gap.

getting into the world to be inspired by people

using prototyping to learn with our hands

creating stories to share our ideas

joining forces with people from other disciplines. Tim Brown

embrace the mess

optimism

openness

empathy

emotions

storytelling

prototypes

hands-on

experimentation

trust

engagement

Thanks! mariana.salgado@laurea.fi