Digital Advertising Final Project

Fairfield Shellfish Commision

By: Geissy Bitencourt, Evan Fox, Emily Kick, Donna Moulton, Christopher Silva,

https://shellfishcommission.wordpress.com/

Our StrategyReached out to Brian Carey, the Fairfield Conservation Director

Met with the Fairfield Shellfish Commission

Generate support for shellfish conservation and preservation of the marine ecosystem

Use Wordpress website and several social media sites to spread the message

Promote upcoming events

Keep constant contact with organization for guidance

Keywords and tags on media to generate better SEO

Wordpress:

On our Wordpress website we included information about what the Shellfish Commission is,

and what they are looking to accomplish by listing their goals and duties as a

commission.

We used this social media site to help spread the messages of the Fairfield Shellfish

Commission and the preservation of the marine ecosystem along with promoting

upcoming events to the public.

One of the events promoted was the town of Fairfield’s Earth Day Celebration taking place

Saturday, April 30th.

Linked to our other social media platforms

Wordpress Analytics:

Instagram:

Linked our instagram to our flashmob video

Linked to our other social media platforms

Hashtagged our instagram posts so instagram users would find our content

#longislandsound #FairfieldShellfishCommission #FairfieldCT #Clamming #LongIsland

#Clams #Shellfish #FairfieldBeach #CompoBeach #SascoBeach #Beach #CT #Connecticut

#Shells #Oysters #Shrimp #Lobster #Mussels #Cryfish #Crawfish #Prawns #Cuttlefish

#Octopus #Squid

Added photos from events that the Fairfield Shellfish Commission hosted

Fairfield Shellfish Commission on Instagram

Meetup:

Promotes events that the Fairfield Shellfish Commission will be hosting

Used so potential event attendees can attend the shellfish commission events

Google Plus:

Linked Flashmob video to the pagePosted about the Earth Day celebration event taking

place on April 30thLinked to our other social media platforms Posts from Facebook

Fairfield Shellfish on Google+

Google Search:

First result is the link through the town website with a brief description of the function of the Fairfield Shellfish Commission

Following is the link to the Facebook pageTop links have changed over timeUnder the news tab, there are articles posted about

upcoming and recent events for the Fairfield Shellfish Commission

Very few articles related to our search

Fairfield Shellfish Commission Google search:

Flashmob:We used our class and Youtube to help spread the messages of the Fairfield Shellfish

Commission and the preservation of the marine ecosystem along with promoting upcoming events to the public.

We chose a musical tune from disney and added choreographed dancing and a scripted segment to promote our cause.

When uploading our Flashmob to youtube we used a few of the same hashtags as our Instagram page:

#longislandsound #FairfieldShellfishCommission #FairfieldCT #Clamming #LongIsland #Clams #Shellfish #FairfieldBeach #CompoBeach #SascoBeach #Beach #CT

#Connecticut

#Shells #Oysters #Shrimp #Lobster #Mussels #Cryfish #Crawfish #Prawns #Cuttlefish

#Octopus #Squid

https://www.youtube.com/watch?v=rj3ANmNzBE4

Fairfield Shellfish Commission Flash Mob:

https://www.youtube.com/watch?v=rj3ANmNzBE4

Fairfield Shellfish Commission Flash Mob:

Facebook:

The Fairfield Shellfish Commission already had a Facebook page so we utilized it for the content of our website and other social media platforms.

Linked our other posts about the shellfish commission to their facebook page

Used their images with their permission for our Instagram, Twitter, and Google+

Facebook:

Tactics:

Twitter:

Posted our flashmob to twitter to promote the shellfish commission

Posted a tweet to promote the Fairfield Earth Day Celebration

Reported that the Clam Clinic will be taking place June 11th

Twitter:

Hashtags:

#longislandsound #FairfieldShellfishCommission #FairfieldCT

#Clamming #LongIsland #Clams #Shellfish #FairfieldBeach

#CompoBeach #SascoBeach #Beach #CT #Connecticut #Shells

#Oysters #Shrimp #Lobster #Mussels #Cryfish #Crawfish

#Prawns #Cuttlefish #Octopus #Squid #CTclamming

Where to find us:

Fin