Digital Journey in The Physical World...Mobile in the Retail Environment ... Source: Google Shopper...

Digital Journey in The Physical World

Gimbal enables you to…

• Bridge the digital and physical worlds

• Create meaningful relationships built on trust

• Deliver relevant content; when and where it matters to them

• Gain insight into your user’s unique interests and precise location

How it works…

Gimbal Platform

Use the Gimbal SDK to empower your application…

…then manage it through Gimbal Manager

Advanced

Geofencing

Proximity

BeaconsAudience

Knowledge

Privacy &

Security

Notifications

Communication

ManagementEnterprise

Geofence/Beacon

Management

Analytics &

Reporting

We provide tools including beacon hardware, a SDK, a manager portal with APIs for both iOS and Android

Mobile in the Retail EnvironmentConsumers are empowered in ways they have never been before

Source: Capegemini.com/internetretailer.com

Source: Google Shopper Marketing CouncilSource: Medallion Retail

Source: Medallion Retail

25%more gets spent in-store

when shoppers frequently use their smartphone to

help with shopping

41%of shoppers said they would

want to be identified via their smartphone when shopping at

brick-and-mortar stores.

46%of shoppers said they will buy

more from a retailer that personalizes the shopping

experience.

Opportunity for enhanced customer engagement

Access to real-time information (“showrooming”)

Customers have instant access to relevant communications

8/10consumers use their smartphone to assist

them when shopping and making purchase

decisions.

1/3use their smartphone

in-store to get help instead of asking a store

employee.

Mobile in the Retail EnvironmentConsumers are empowered in ways they have never been before

• Technology used for all aspects of the shopping experience from check-in through check-out• Proximity notifications, pick up on-line orders, product reviews, discovery, ease of check-out• Concierge services based on store entry or dwell time• In-store notifications should be real-time and real-relevant (contextual awareness)• Pairing for payments and removal of friction from check-out experience

Retail Use Cases

Relevant RF Technologies

Wi-FiLocation Sensing / Discovery

NFCDiscovery / Payment

BLEGranular Proximity

GPSGeostationary Satellites

LTELTE-Direct

A/GPSTower Triangulation

Other Data Transmission Technologies

VLCVisible Light

Communications

• Bluetooth® Smart

• Minimal battery consumption

• Ultra secure transmissions

• Multiple form factors with configurable settings

• Work both indoor and outdoor

• Gimbal Manager can manage all beacons

Gimbal Proximity Beacons

Not all beacons are created equal

Gimbal Geofencing

• Uses a combination of Cellular, Wi-Fi, and GPS to detect a geofence

• SDK enables the app to sense when a user enters, dwells, exits, or is absent from a location

• Indoor and outdoor locations

• Unlimited number of radial and polygonal geofences

• Minimum 50m radius

Engage your customers at macro-locations

• Privacy for the end-user

o Requires opt-in upon install

o Must offer opt-out and/or delete in the app settings

o Each feature has been TRUSTe certified

• Designed for secure & private data storage

• Keeps end user personally identifiable information (PII) on the device; not in the cloud

Gimbal Privacy

15Gimbal Inc. Confidential Information

Analytics

Gimbal Analytics • Filtering – view all of your data or narrow it down to particular stores

• Alerts – automatically be notified when a metric exceeds a threshold (number or

percentage)

• Email reports - Automatically have reports emailed to team members or partners

• Export – PDF, Image, Excel, and email options

• Premium features:

– Collaboration – share notes and ask questions of team members within the interface

– Predictive analytics – several predictive models available within the interface and integration

with R and MatLab

Premium features - Collaboration, Predictive Alerts, Predictive Modeling

Gimbal Beacons in Public Places

Gimbal proximity beacons are installed on outdoor advertising properties so

now you can:

• Securely reach your target audience in public places and analyze and drive

traffic

• Further enhance the relevance and timeliness of consumer engagements

• Ensure consumer privacy with opt-in/opt-out requirement

• Offer new business and revenue opportunities

• Access public geofences and beacons from the Gimbal Manager

Brands & Retailers: Show Showrooming the Door

Offer personalized shopping experience that enhances the quality and frequency of customer visits by:

• Welcoming them into your store

• Highlighting deals or new products near them

• Knowing user account information and loyalty status

• Reminding them of the benefits of your private label card

• Providing a depth of product knowledge

• Understanding shopping habits, dwell time and traffic patterns to customize a personal shopping experience and optimize in-store operations

• Protecting their privacy and security

Smart marketers are using Gimbal to:

• Increase the value and effectiveness of push notifications

• Provide better understanding of consumer traffic patterns

• Deliver timely content based on actual location, instead of inferred

• Engage customers without compromising the user’s mobile experience

• Reduce “digital chatter” by delivering content they care about

• Turn real world marketing assets into digital experiences

Advertisers & Mobile Solution Partners

Now it’s your turn…

We provide you a suite of tools so you can:

• Use our analytics to learn user location data, trends and analyze foot traffic

• Incorporate and manage an unlimited number of geofences and beacons

• Manage and connect beacons to your app