Digital Marketing · •Importance of a website •Planning and conceptualizing a website •Types...

Digital Marketing

Next Batch of Training Starting From

17th July 2020

Classes on every(Saturday and Sunday)

Standard Time (Pakistan)

3:00pm to 5:00pm

Course Durations

• 2 Month

Course Fees

• 10,000 (RS)

Course Bonuses

• Get Live Time Access To Live Lecture Recordings

• Free Live Time Re-enrollment

Module 1: Website Creation

• Importance of a website• Planning and conceptualizing a website• Types of Websites• Understanding domain and web hosting• WordPress• Overview of WordPress dashboard• Planning a website• Creating a simple website• Learn Page builders or Basic themes• Understand plugins

Module 2: Search Engine Optimization

• Introduction

• How Search Engines Work?

• Keywords Planning

• On page SEO

• Off Page SEO

• Technical SEO

• Local SEO

• Wordpress SEO

• SEO Audit

Module 3: Content Marketing

• Introduction to Content Marketing

• Content Marketing Strategy

• Overseeing a Content Marketing Program

• Content Marketing Tactics

• Content Marketing Budget and Measurement

Module 4: Social Media Marketing

• Introduction to Social Media Marketing

• Master Ads Funnels

• Setting budget

• Content Calendar

• Develop Audience Personas

• Defining Your Target Audiences

Facebook Marketing

• Create - Facebook Company Page

• Create - Facebook Ads Manager Account

• Learn Which Campaign Objectives Are Best For Your Product or Service.

• Facebook Pixel Creation and Installation

• Facebook Remarketing

• Backup Plans

Creating Your Ads

• Awareness

o Brand Awareness

o Reach

• Consideration

o Traffic

o Engagement

o App Installs

o Video views

o Lead Generation

o Messages

• Conversion

o Conversions

o Catalogue sales

o Store Traffic

Instagram Marketing & LinkedIn Marketing

• Introduction to Instagram Marketing

• Importance of Hashtags in Instagram, creation of Instagram modules

• Introduction to LinkedIn Marketing

• Importance of Hashtags in LinkedIn, Importance of Followers.

Module 5: Google Ads

• Introduction to Google ads (Free Ads and Paid Ads)

• Difference between Google Ads and AdSense

• Importance of Google Ads

Types of Google Ads

• Search Ads

• Display Ads

• Video Ads

• Mobile Ads

• Shopping Ads

• Smart Ads

• Lead Generation Ads

• Conversion Ads

Module 6: Freelancing

• Introduction to Freelancing

• Freelancing platforms

oFiverr

oUpwork

oGuru

oPeople per hour

oFreelancer

• Create and Represent your portfolio

• Payment cycle

• Freelancing platform’s terms and conditions.

How this course will process?(Best practices for trainees)

Module

Live Session

Recording Assignments

Projects

Exams

Contacts:WhatsApp: 0316-5514589

Email Us: info@brainiacvalley.comWebsite Visit: www.brainiacvalley.com

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