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Digital Marketing
Next Batch of Training Starting From
17th July 2020
Classes on every(Saturday and Sunday)
Standard Time (Pakistan)
3:00pm to 5:00pm
Course Durations
• 2 Month
Course Fees
• 10,000 (RS)
Course Bonuses
• Get Live Time Access To Live Lecture Recordings
• Free Live Time Re-enrollment
Module 1: Website Creation
• Importance of a website• Planning and conceptualizing a website• Types of Websites• Understanding domain and web hosting• WordPress• Overview of WordPress dashboard• Planning a website• Creating a simple website• Learn Page builders or Basic themes• Understand plugins
Module 2: Search Engine Optimization
• Introduction
• How Search Engines Work?
• Keywords Planning
• On page SEO
• Off Page SEO
• Technical SEO
• Local SEO
• Wordpress SEO
• SEO Audit
Module 3: Content Marketing
• Introduction to Content Marketing
• Content Marketing Strategy
• Overseeing a Content Marketing Program
• Content Marketing Tactics
• Content Marketing Budget and Measurement
Module 4: Social Media Marketing
• Introduction to Social Media Marketing
• Master Ads Funnels
• Setting budget
• Content Calendar
• Develop Audience Personas
• Defining Your Target Audiences
Facebook Marketing
• Create - Facebook Company Page
• Create - Facebook Ads Manager Account
• Learn Which Campaign Objectives Are Best For Your Product or Service.
• Facebook Pixel Creation and Installation
• Facebook Remarketing
• Backup Plans
Creating Your Ads
• Awareness
o Brand Awareness
o Reach
• Consideration
o Traffic
o Engagement
o App Installs
o Video views
o Lead Generation
o Messages
• Conversion
o Conversions
o Catalogue sales
o Store Traffic
Instagram Marketing & LinkedIn Marketing
• Introduction to Instagram Marketing
• Importance of Hashtags in Instagram, creation of Instagram modules
• Introduction to LinkedIn Marketing
• Importance of Hashtags in LinkedIn, Importance of Followers.
Module 5: Google Ads
• Introduction to Google ads (Free Ads and Paid Ads)
• Difference between Google Ads and AdSense
• Importance of Google Ads
Types of Google Ads
• Search Ads
• Display Ads
• Video Ads
• Mobile Ads
• Shopping Ads
• Smart Ads
• Lead Generation Ads
• Conversion Ads
Module 6: Freelancing
• Introduction to Freelancing
• Freelancing platforms
oFiverr
oUpwork
oGuru
oPeople per hour
oFreelancer
• Create and Represent your portfolio
• Payment cycle
• Freelancing platform’s terms and conditions.
How this course will process?(Best practices for trainees)
Module
Live Session
Recording Assignments
Projects
Exams
Contacts:WhatsApp: 0316-5514589
Email Us: [email protected] Visit: www.brainiacvalley.com
© Brainiacvalley 2020