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Confidential, Dynatrace, LLCMichael Allen – EMEA VP Solutions
Digital Performance ManagementIt's Changing the Game of Business
Digital transformation is happening everywhere
TRAVEL
RETAILTELCO AND
MEDIAGOVERNMENT
FINANCECONSUMER
GOODS
“We see ourselves as a
technology company with a
banking license.”- Michael Corbat, CEO Citi
“10 years ago inside GE, we would say software
is just not our business. Now I think it's maybe
one of the most important themes around the
company… - Jeffrey Immelt, CEO General Electric
Predator?
Or prey?
Digital Darwinism
Disruption of 27 adjacent industries
New
experiences
change our
expectations
and impact our
future value
perceptions.
By 2020,
47% of execs
expect
digitalto influence
>50%of sales.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
Digital Disruption Destruction
Enterprises
must
transform to
become
agile and
innovative.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
21%have the right
culture.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
14%have the right
processes.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
19%have the right
technology.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
Amazon Web Services
Confidential, Dynatrace LLC
More than 1million active customers in 190 countriesData centers in 12 geos, with 5 more scheduled to open
later this year2,000 governmental agencies
Time for a rethink: Succeed with your customers and they will create the brand
Old New
Digital prey Digital predator
• #1 – They don’t care much about APM/DPM product features
• #2 – They don’t care much about APM/DPM products
• #3 – They don’t care much about Application Performance
C-Suite Painful Truths
….or at least, they look at it through a different lens
C-Suite Exploitable Truths
• #2 – They are obsessed about customer experience
• #3 – They care about metrics
• #1 – They care about revenue growth
So why do they care about Digital eXperience (DX) Metrics?
Source: The 2015 Customer Experience ROI Study – Watermark Consulting
35Points ahead (S&P500)
Leaders
45Points behind (S&P500)
Laggards
Customer Experience Mastery = Industry Leadership
How is this different than the APM I know?
• Across industries, CEOs expect 41% of revenue will be driven through digital channels by 2020
Classic APM focus New DPM focus
App availability / performance
Desktop
On premise
Silo infrastructure
CIO / IT
Operations
End user experience
Mobile / Iot
Hybrid (on premise, cloud)
Distributed, complex
CMO / CEO
Business analytics
Source:Gartner, 2015
Copyright 2016, Dynatrace
2016 and beyond
• Relentless pursuit of innovation
• Operate a Healthy & Sustainable business
• Key Themes: Simplification / Unification / Analytics / Automation
Try Free: @dynatrace.com
michael.allen@dynatrace.com
linkedin.com/in/mikedallen
@mike_d_allen
Thank You!www.cloudsleuth.net
Confidential, Dynatrace, LLC
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