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Do I Still Matter?Adding Value in the Age of Self-Serve
Kristin Peterson | Domestic and Global Mobility | Bridgestone
Pam Matson | Client Services | Weichert Workforce Mobility
KRISTIN PETERSONDomestic and Global Mobility | Bridgestone Americas
• Largest subsidiary of
Bridgestone Group
• 59,000 teammates located
across the U.S., Latin
America, Canada
• Corporate Headquarters:
Nashville, TN
Bridgestone AmericasWho We Are
Bridgestone AmericasMore than Just Tires
• Offer three lump sum options:
– Lump Sum Plus Full Move (Homeowners)
– Lump Sum Plus Self Move (Renters)
– Total Lump Sum (Varies in amounts from $1,500 -
$7,500)
• All include a relocation consultant from our partner to
guide through the relocation process
Bridgestone Relocation ProgramsLump Sum Overview
• Teammate: Retail Store Manager
– Relocating from Tallahassee, FL → Snellville, GA
– Total Lump Sum Policy (Renter) $2,500
– In need of cash to secure housing
– Enter Mobility
• Solution Seeking
• Support Driven
• “The Bomb”
Bridgestone Relocation ProgramsMobility “Lump Sum” Scenario
“Since I have had a relationship with the teammate
in the Bridgestone Relocation role for the last six
years, I can definitively say that having someone
knowledgeable in this space is critical to an
organization that operates like Bridgestone.”
- Bridgestone Payroll Business Analyst
Other highlights: We provide personalized service to our teammates; having
someone with relocation expertise is critical in a tight labor market and a
company focused on being a great place to work.
Relocation Program ManagerUnderstanding the Value
“The Bridgestone Relocation role adds tremendous
value to our organization, as we are truly fighting a
war for talent. Having an in-house expert on
relocation is a differentiator when it comes to
attracting and retaining top talent, and the personal
touch adds to our credibility and sets the stage for a
successful employment relationship.”
- Bridgestone HR Business Partner
Relocation Program ManagerUnderstanding the Value
“To be truly self-service, there must be some acceptance that the
level of service will be lower. While we often accept these risks in
our every day lives, with relocation, there is too much on the line
to not have a dedicated contact internally. From a compensation
standpoint, the value brought is a high-level partnership.
Managing moves is often an iterative process, and while a lot of
the work is policy driven, having an internal partner to work
through complex issues ensures a better product for the business
and a smoother transition for the teammate.”
- Bridgestone Senior Compensation Manager
Relocation Program ManagerUnderstanding the Value
“Having a dedicated internal relocation contact
brought value to someone like me when I was
relocating. When you are dealing with a lot of
other emotions, like at a time of such major
change, it’s reassuring to talk to someone and not
go through an app or website. It brings peace of
mind and calm to an otherwise chaotic time.”
- Bridgestone Operations Manager
Relocation Program ManagerUnderstanding the Value
“We’ll always need a strong manager who can assess
whether our relocation policy is meeting the company’s needs
and teammates’ needs. Relocation overlaps with so many
other departments, we need someone who can think
strategically and be aware of those overlaps, as well has
having general HR savvy. Teammate issues can happen
during relocations that require an HR Business Partner to
have the full picture and make good decisions.”
- Bridgestone General Counsel, Labor & Employment
Relocation Program ManagerUnderstanding the Value
PAM MATSONClient Services | Weichert Workforce Mobility
Case Study: Faces behind Self-Serve
Through the eyes of a Relocation
Counselor
• More than the facts– A live voice can be available for questions specific to a relocation
– Talking to someone can bring forward questions or discussions on things
employee wouldn’t know to look for or ask because it’s a brand new
experience.
– Too much information and resources means information overload and
time to weed through the data
– Data can come from resources that are not reputable or trustworthy
– Self serve portals are useful but better when it’s paired with a warm
voice employee can call when needed.
Q&A
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