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My speech at the Digital Wine Conference about the new wine communicators. You can see me deliver it here - https://vimeo.com/81706528
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What Makes a Wine Communicator?
By the Numbers
Jancis Robinson – 29,808Robert Parker - 20,082Alder Yarrow – 18,675Joe Roberts – 13,451Catavino – 5,343Steve Heimoff – 4,140
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The Math Disconnect
The actual number for 2012 was over 200K.Only approximately 40K are professionally rated.Far less are rated by the super-critics (25 w/ an audience over 100K).
The New Wine Communicators
“It is a bull market for free content,” Tyler Coleman
The New Wine Communicators
The New Wine Communicators
The New Wine Communicators
If all that fails . . .
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