E-MARKETING SUCCESS STORY BITESIZE CASE … · E-MARKETING SUCCESS STORY BITESIZE CASE STUDY: ......

E-MARKETING SUCCESS STORY

BITESIZE CASE STUDY:

LEICESTER CITY FOOTBALL CLUB

AN E-MARKETING SUCCESS STORY

5%increase in partnership e-comms open rates

(12% -17%)

10%Increase in e-newsletter

penetration

34%Increase in targeted e-comms open rates

90%of match attenders’

preferredcontact method was email

91%of recipients of the 2014/15

end of season survey rated club e-comms as being good or very

good – a 16% increase from 2012/13

Introduction of commercial messages togain maximum exposure

VERIFIED PREMIER LEAGUE SURVEY 2015/16 STATS

EMAIL OPEN RATES 2015/16

AVERAGE NUMBER OF EMAILS SENT: 166,564PRE-MATCH: AVERAGE OPEN RATE 12%POST-MATCH: AVERAGE OPEN RATE 13%

“We’re always looking for new ways to make

our communications more engaging.

We set out to provide all the key information

fans are looking for before and after a game,

Jamie Tabor, Head of Marketing at Leicester City Football Club

in a nice easy to digest format. The increased

click-through rates show it’s been a positive move.”

www.green4solutions.com

@Green4Solutions marketing@green4solutions.com +44 (0) 8455 088 149