ECOMM 2014 HOW MM POLICY HAS BEEN INTEGRATED IN SUMP IN ILE-DE-France REGION Région Ile-de-France...

ECOMM 2014

HOW MM POLICY HAS BEEN INTEGRATED IN SUMP

IN ILE-DE-France REGION

Région Ile-de-France

Direction des Transports

Nathalie GRANES

1. What is at stake

2. MM strategy implementation

3. Integration into the new SUMP

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1.What is at stake

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1. What is at stake

Ile-de-France Region

11.8 M inhabitants5.6 M jobsAbout 1,600 collectivities12,000 km2

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Mobility in IDF Region in 2010 : more than 41 millions trips per day (source :EGT 2010)

MODAL SPLIT

38% (16M)

39% (16,6M)

2% (0,650M)

20% (8M)

1. What is at stake

+ 7%by 2030

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Mainly short distances

64% of trips are less than 3 kmAnd 22% of car trips are less than 1 km!

1. What is at stake

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28% of total trips

But

41% Long distance trips

61 % are made by car

1.2 person by car in average

Commuting trips

1. What is at stake

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Transport is the 2nd factor of Greenhouse Gaz Emissions

1. What is at stake

1. What is at stake

Hours spent 80 mn/day spent in transport

68 mn/day for commuting trips

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1975

Commuting distances increase with urban sprawl

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1982

Commuting distances increase with urban sprawl

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1990

Commuting distances increase with urban sprawl

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1999

Commuting distances increase with urban sprawl

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What solutions to face the transport challenge ?

The « GRAND PARIS » project

1. What is at stake

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2. MM implementation’s strategy

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Starting point : COMMERCE European project

2007 - 2010

Promote Company Travel Plans all over Europe

Define common standards to get high qualityTPs

Provide tools to help companies develop TPs: training sessions, methodological guide, quality standards

2. MM strategy

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2nd step : (2009)

A Regional policy dedicated to Travel Plans

Adapt and implement COMMERCE tools

Regional approach to get high visibility

Quantitative and qualitative objectives

2. MM strategy

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Focus on Area’s Mobility Plans (scale effect and regional visibility)

Create a new dynamic around Mobility Plans by developing networks and Mobility advisors

Communicate under the regional brandname Pro’Mobilité for higher visibility

2.MM strategy

A regional strategy

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Governance and networking at Regional scale

Tools

Funding

2.MM strategy

An implementation supported by

3 types of interventions

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Gather public and private partners working together to create incentives and motivate companies to involve in TPs

Governance at regional scale

2.MM strategy

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Networking at the different scales

Regional level,

Operational level, referent within the organisation

Mobility advisors

Interface between regional and local level

2. MM strategy

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A visual identity (flyers, posters, folders…)

Pro’Mobilité Tools

A website www.promobilite.fr

A guide « How to make a successful TP

2. MM strategy

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In progress : monitoring and evaluation tool (linked with national tool)

Videos

Annual forum

2. MM strategy

Pro’Mobilité Tools

Tailored training on mobility advice

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Up to 60% Mobility advisors

Jobs financed during the first 3 years

Support the action plan

FUNDING

Financial aids to develop concrete actions

2. MM strategy

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3. Integration into the new SUMP

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The revision of the SUMP: a great opportunity (launched in 2008)

- Institutional evolution:Region IDF’s responsability

- Legislative evolution:Travel Plans in SUMP

- Regional context:Revision of all planning documents

3. Integration in the SUMP

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Contenu et objectifs du PDUIF

Through mandatory compatibility links SUMP is at the crossroad of all the landuse and transport policies in IDF

3. Integration in the SUMP

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How MM networks took advantage of all these opportunities

- Feedback from our MM networks : datas and arguments

- Active mobilisation of all networks

- Collective and coherent message around MM stakes

- Highlight what has been done

3. Integration in the SUMP

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- 9 challenges included one dedicated to MM

- More open to alternative mobilities : biking, walking car services, better articulation between urban

projects and transport infrastructure…

3. Integration in the SUMP

The new SUMP : a recognition …….

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3. Integration in the SUMP

9 challenges

and 34 actions

LAND USE AND TRANSPORT PLANNING

PT

WALK

BIKE

New car use

Governance and management

Mobility management

Urban freight and logsitic

Road accessibility

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- MM networks identified as leaders for the challenge

- Pro’Mobility training labeled SUMP

- MM actions included in local planning documents for operational implementation

- Many requests to introduce MM stakes in seminars and conferences

3. Integration in the SUMP

……………..and a springboard for MM

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A new framework for regional transport policiesRegional Plan for a Sustainable Mobility

To match SUMP’s objectives and impulse a new dynamic

SUMP

PRMD

3. Integration in the SUMP

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The 12 framework policies of the PRMD

3. Integration in the SUMP

MM policy

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The Regional MM policy

1. Support diagnosis and implementation of school and Area Mobility Plans

2. Support development of mobility advice in Ile-de-France

3. Support development of new mobilityservices (carsharing/carpooling, work at home)

3. Integration in the SUMP

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Thanks for your attentionNathalie GRANESnathalie.granes@iledefrance.fr