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eCommerce day2009. Jan 12th
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Schedule of the day
09:30 - welcome
10:00 - (r)eSearches on eBusiness
11:00 - process of eCommerce
12:00 - coffee break
12:30 - notice and takedown protocol
13:30 - lunch break
15:00 - Zoltán Ormós, Dr.
16:00 - closure
The presentation about UCP directive has been canceled
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(r)eSearches on eBusiness
Lorant KovacsAssociation for eCommerce
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Global perspective of Advertising (%)
2005 2006 2007 2008 F 2009
newspapers 29.7 29.0 27.8 26.9 26.2
Magazines 13.2 12.8 12.5 12.2 12.1
TV 37.8 37.9 37.9 38.2 38.1
radio 8.6 8.3 8.1 7.9 7.8
cinema 0.4 0.4 0.4 0.4 0.5
outdoor 5.5 5.6 5.7 5.8 5.9
internet 4.8 6.1 7.5 8.7 9.5
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on-line media spending (billions and % of total media spending)
internet Total media
Internet % of total media
2006 $ 16.9 $ 281.6 6%
2007 $ 21.4 $ 287.5 7.4%
2008 $ 27.5 $ 295.5 9.3%
F 2009 $ 32.5 $ 301.5 10.8%
F 2010 $ 37.5 $ 309 12.1%
F 2011 $ 42 $ 316 13.3%
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on-line media spending (billions of EUR)
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Percentage of global respondents who visit and/or contribute to social networking or UGC sites.
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Internet penetration
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Internet usage (by frequency)
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Internet usage (by age)
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Internet users dividing by age
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Activity of internet users
In Hungary, the 14+ internet users (2,64 million person)
spend more than 1 hour per month.
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On-line buyers
Until 2008Q2 771 000 users have bought already on-line
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online buying overrating
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Feedback for online
Tone of online feedback for products and services
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online purchase
More information:• ONS
(Office for National Statistic)www.statistics.gok.uk
• IPSOS Moriwww.ipsos-mori.com
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webshops
Summary: 2 300 shops working (2008/10)
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eCommerce sales
2008/11/24
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most valuable on-line activities
Most popular businesses / services • insurance services• FMCG (eg. Food)• Office supplies• Books• Clothes• Consumer electronics• Telecommunication• Travel services
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Products and services
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Leading product categories
2008/12/31 (!!!)
$770 million 2008 Q1-Q2
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online researching
Products that US online shoppers have researched on-line before purchasing in a Store
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eCommerce (B2C) value
Facts of on-line B2C• 0,8-0,9% of the total
commercial value (in EU this is 1,8-2,0%)
• Basic value of transaction: 100-120 EUR / transaction
• And with store this value is 25 EUR / transaction
• Value from auction site: 9.8 billion HUF(sum: 45 billion HUF)
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On-line stores average incomes
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B2C eCommerce value
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system of webshops
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eBusiness models
That’s work in Hungary:
• marketplace modell
• Reklámozási modell
• Kereskedői modell
• Közösségépítési modell
Possibility modells of eBusiness
• dotcom model
• on-line marketplace
• reklámozási modell
• információ közvetítő modell
• kereskedő modell
• wholeseller modell
•Társulási modell
• közösség építési modell
• kollaborációs modell
• előfizetői modell
• közmű modell
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sources
• GKI / GKIeNETwww.gkienet.hu
• EuroStatec.europa.eu/eurostat
• eMarketerwww.emarketer.com
• Zenith optimediawww.zenithoptimedia.com
• Gartner Researchwww.garthner.com
• comScore www.comscore.com
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copyrights
• Attribution (copy, distribute, display, perform just contain the source of the work)
• Do not sell (this is non-commercial item)
• Share alike• Do not modify
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Lorant Kovacs
www.szek.org
kovacs.lorant@piarsoft.com
Thank You for your
kind attention!
(Take a deep breath,
its finished ;)
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