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Elements of Design
Elements vs Principles
Elements of Design are the graphic items that are the building blocks of all designLine, Shape, Color, Value, Space, Texture,
Motion and Type
Principles of Design describe the methods of arranging and assembling elements.Contrast, Repetition, Alignment, Proximity
Elements of Design
LINEAn element that is used to define shape,
contours and outlinesCan suggest mass or volumeCharacteristics are:
WidthLengthDirectionFocusFeeling
Elements of Design
Examples
Elements of Design
Examples
Elements of Design
SHAPEAn enclosed space creates shapeCan be simple or complex Categories:
GeometricOrganicPositiveNegativeDynamic
Elements of Design
Examples
Elements of Design
Examples
Elements of Design
COLORColor is used to unify objects and tie
them togetherColor can create emotion and
leave a lasting impressionUse colors that create harmony
in your design
Elements of Design - Color
PRIMARY COLORS
Red, Blue and Yellow
They are the building blocks used to create all other colors.
Elements of Design - Color
SECONDARY COLORS
Violet, Green and Orange
When two of the Primary colors are mixed together, a Secondary color is made.
Elements of Design - Color
TERTIARY COLORS
Mixing the Primary and Secondary colors produces Tertiary colors.
Elements of Design - Color
COMPLEMENTARY COLORS
Directly across from one another on the color wheel.
Complementary colors create visual electricity.
Elements of Design - Color
SPLIT-COMPLEMENTARY COLORS
The two colors on either side of the complementary color.
Elements of Design - Color
TRIAD COLORS
These colors form a triangle within the color wheel.
Elements of Design - Color
ANALOGOUS COLORS
Three colors side by side on the color wheel.
Often found in nature i.e. sunset or ocean.
Pleasing to the eye.
Elements of Design
Examples
Elements of Design
VALUEValue is the range of lightness and
darkness within a designValue can create mood/feelingCategories
TintShadeContrast
Elements of Design
Examples
Elements of Design
SPACESpace is the arrangement of objects in
your designYour design can be crowded or sparseCategories
Positive spaceNegative spaceFocal pointPerspective
Elements of Design
Examples
Elements of Design
TEXTURETexture is used to replicate three-
dimensional surfaces Produced through various drawing and
media techniquesCategories
RealImplied
(2-D)
Elements of Design
Examples
Elements of Design
MOTIONThis element portrays the act or process
of changing place, direction, orientation, or position
Created using starting and stopping points or blurring of action
CategoriesRealImplied
Elements of Design
Examples
Elements of Design
Examples
Elements of Design
TYPEFor the purposes of graphic design, type
is considered an elementFonts, arrangement, weight and
placement of type can evoke various emotions and create different messages
TO DO:Elements of Design ActivityYou are going to develop examples of
each element which will accompany your notes and you can use for future reference.
Using Illustrator, create an example for each element of design.
Elements Activity
Your eight examples should be arranged and labeled on an 8.5x11” page.
Example:
Your eight examples should be arranged and labeled on an 8.5x11” page.
Print off or show meon screen beforeend of class today.
Cut out each example and tape it into your sketch book
Elements Activity
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