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Paul Eggleton
Head of Smart Metering
Paul.Eggleton@O2.COM
Enabling a
Smarter Future
01 Telefónica Introduction
02 Data Dialogue
03 The Vision
04 The UK Challenge
05 Keys to Success
06 Summary
Contents
01 Telefónica Introduction
m2m
An Introduction to Telefónica
m2m
Years Experience
Leading provider
of Machine to Machine (M2M)
applications in UK with over
Global
Connections
Managing wireless
networks worldwide
building and
improving its network,
with another
invested
in 2012
Spent over
Not just a network
m2m
The Global Telefónica
Energy Spend is over
The Carbon Footprint
of carrying data is
Smart Meters within our own
mobile network
We have installed over
PER MB
Our sustainability credentials
m2m
Collaboration is key to the way we work
02 Data Dialogue
m2m
www.populus.co.uk
of the population are ‘non-sharers’
of the population are ‘sceptics’
of the population are ‘pragmatists’
of the population are ‘value hunters’
of the population are ‘enthusiastic sharers’
The Data Dialogue
03 The Vision
m2m
‘The Internet of Everything’ - technology is no longer an
add-on but becomes an integrated part of the way we live
The Smart Journey
The Vision
04 The Challenge
m2m
How can we deliver a…
... smarter energy future?
Future Facing
Trusted & Secure Smart Metering
Infrastructure that
Consumers will actively
engage with & is supported by
An Innovative & Robust
Eco-system to enable a
The UK Challenge
05 The keys to success
m2m
CONSUMER ENGAGEMENT
Collaborative &
Innovative Eco-System
Trusted & Secure
Future Facing
=
+
+
+
Keys to success
Consumer Engagement
• Clear benefits here and
now – saving money
• Also explain the vision –
the why
• One size doesn’t fit all
• Learn from other sectors
• O2 Guru model –
understanding
consumer needs
• Slick installation process
via O2 coverage App
• Opportunity to build
customer loyalty
m2m
CONSUMER ENGAGEMENT
Collaborative &
Innovative Eco-System
Trusted & Secure
Future Facing
=
+
+
+
Keys to success
Future Facing
• 92% of all data was created in last 2 years
• There are more mobile phones in the world than toothbrushes!!
• Flexibility and scalability are key to leveraging this investment
• Can’t be shackled in future by choices made today
• Cellular plus infill can provide scalable, flexible and holistic solution
• We have developed tools/applications for accurate coverage modelling
m2m
Keys to success
Trusted and Secure
• Security by design for
Critical National
Infrastructure
• Cellular inherently secure
+ layered approach
• We manage huge volumes
of consumer data and
work with Financial and
Government agencies
• Cellular is safe
• Consumers have different
understanding of data use
and benefits of sharing
• We are leading the data
dialogue
CONSUMER ENGAGEMENT
Collaborative &
Innovative Eco-System
Trusted & Secure
Future Facing
=
+
+
+
m2m
Keys to success
Eco-System
• Collaboration and
Partnerships are vital
• Appropriate standards
and specifications to
allow innovation
• Ongoing independent
testing and interoperability
• New market entrants
innovating and
disrupting market
• We have a heritage in
innovation and developing
new digital skills
CONSUMER ENGAGEMENT
Collaborative &
Innovative Eco-System
Trusted & Secure
Future Facing
=
+
+
+
m2m
Keys to success
for a Smarter Future
CONSUMER ENGAGEMENT
Collaborative &
Innovative Eco-System
Trusted & Secure
Future Facing
=
+
+
+
SMARTER FUTURE
06 To Conclude
m2m 24/01/2013 21 m2m
To conclude
• Smart meters are the essential foundation to our Smarter
Energy Future
• Consumer engagement will be crucial for deployment success
• Collaboration and Partnerships are key to successful delivery
and ongoing sustainable eco-system
@thepeggleton
#O2m2m
PAUL EGGLETON Head of Smart Metering
Paul.Eggleton@O2.COM
Any questions?
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