Energy innovation design challenge · 3 Empathize – user persona Goal: to identify and better...

Energy innovation design challenge

Generating ideas

How might we create a more sustainable energy future?

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Empathize – user persona

Goal: to identify and better understand the people affected by the problem statement. They are potential users of the design solution.

Why: gaining an appreciation and understanding of a potential user’s needs, wants, motivations, behaviours and barriers helps us design more meaningful solutions to a problem.

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Create a user persona

Who are they?Age, gender, likes and dislikes

What makes them unique?Needs, wants, hopes and fears

What motivates them?Peers, community, self and family

How do they behave?Habits, behaviours and activities

Why do they behave this way?Life conditions, environment and ability

What are their barriers?Financial, social, time and ability

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Empathy map

Goal: to summarize how a potential user relates to the design challenge (sustainable energy future).

Why: an empathy map helps create a deeper understanding of the perspective of a potential user.

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Empathy mapWhat actions might your user do in relation to sustainable energy? How might your user think and

feel about sustainable energy?

Identify needs, goals and wishes…What does your user need to contribute to a more sustainable energy future? Why?

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• An invention is an original idea.

• Innovation is when you change an existing

idea, product or service into something new or

different.

Natural gas vehicles

Credit BC Ferries

Carbon capture

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Super speed brainstorming

Goal: to quickly generate innovative solutions to the design challenge.

Why: limiting the amount of time you have to think encourages you to be more creative. You have less time to second guess or doubt your ideas.

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Super speed brainstorming