Erin Brockovich Sales Strategies

Erin Brockovich

An unemployed single mother becomes a legal assistant and almost

single-handedly brings down a California power company accused of

polluting a city's water supply.

Movie Overview

Sales Strategies

Knowing your client

Erin knew the personal details of each of her client.

Door to Door Visit

Field work and door to door visit to

collect customer feedback

Primary Research

Erin performed all the primary

research before taking up the case

to his boss

Being confident of your product or service

She was extremely confident of what she was trying to

do.

Persuasiveness

Erin had the persuasive skills she

was able to get all the plaintiffs to sign the

documents required for the lawsuit against the

firm.

Full disclosure of information

She was honest towards her client and told them everything about the case from

the start.

Sales is a two way communication

Erin was able to succeed because she made the entire process a 2 way

communication process and was always ready to listen to what her clients had to

say.

Erin and her company changed their strategy by entering into a tie up with a Bigger law firm so as to be able to finance the whole lawsuit.

Formulating the strategy keeping in

mind the competition

Make the customers feel that they’re important

Realize that every conflict cannot be resolved

Take the spotlight off someone if he or she refuses to budge

Isolation Strategy

Make the other person feel that you’re not just in it for

the money

Let people tell their story

•Let other people say what they have to say so that at the end you have all the information you require and you also gain the confidence of that person.

Tell the story to people in such a way to help people

see their situation in a different light which will help

them to decide

The main objective should always be kept in mind and every activity must be performed keeping in mind the overall objective

Focus on the big picture

To be able to look at things from your customer’s perspective so as to serve them better.

Empathy

Think creatively how people can cooperate mutually

rather than clash

Shashikant GuptaSagar KhandelwalSahil KhusroSaakshi JaiswalRuchika RanaShraddha Khettry

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