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1
GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Direct vs Shop
Wat zijn de trends in de markt?
Judith Nijk Consultant Travel GfK
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
GfK in Nederland
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Consumer confidence, economic climate, purchasing intention (seasonally corrected)
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Koop vacuüm
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Development of product sectors Growth rates value in % Jan 2011 – Apr 2011 vs 2010 (IT, Tel, CE, MDA, SDA)
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Online-aandeel groeit naar 1/3e van de bestedingen in 2015!
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
offline online
Elk assortiment is multichannel…
Pakketreizen
wintersport
autovakanties
Cruise
Groepsrondreizen
Busreis
Weekendje weg
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
“In de beleving van een consument zal er steeds minder verschil bestaan
tussen on- of offline”
ROPO ROCKS!
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Index omzetontwikkeling Bricks & Clicks vs Pure players
60
70
80
90
100
110
120
130
140
150
160
Click&Mortar Online
Pureplayers
CE/IT/SDA/MDA
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Deelnemende partijen: 1300 point of sales (online and offline)
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Omzet ontwikkeling direct vs shop 2008 - 2011YTD
657
426
436
461
482
Direct
2008 YTD 2009 YTD 2010 YTD 2011 YTD
931
778 775 759
Shop
2008 YTD 2009 YTD 2010 YTD 2011 YTD
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
0
10
20
30
40
50
60
70
80
90
100
€ 0
€ 200
€ 400
€ 600
€ 800
€ 1.000
€ 1.200
€ 1.400
€ 1.600
STD2,6%
wk 13-8,9%
wk 14-3,3%
wk 15-6,0%
wk 164,0%
wk 17-19,8%
wk 18-3,9%
wk 190,6%
wk 206,6%
Mill
ion
s
Mill
ion
s
Omzet zomer 2010
Omzet zomer 2011
Wekelijkse indicator: koop vacuüm doorbroken?
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
“In een online wereld waar informatie
overdadig is, is oprechte aandacht schaars”
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Top 10 bestemmingen pax zomer 2011 direct vs shop
58,7%
9,3%
-2,9%
16,3%
16,9%
-1,2%
-2,7%
17,1%
16,9%
12,2%
6,0%
Direct
-5,3%
-14,1%
-10,5%
7,9%
0,1%
-2,9%
-7,3%
-8,9%
9,3%
2,6%
-4,2%
NEDERLANDSE ANTILLEN
OOSTENRIJK
DUITSLAND
NEDERLAND
PORTUGAL
ITALIE
FRANKRIJK
GRIEKENLAND
TURKIJE
SPANJE
GRAND TOTAL
Shop
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Verdeling Online vs Offline Top 10 bestemmingen in pax
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Effect onrust Egypte Groei pax 2011 YTD vs 2010 YTD
-140%
-120%
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Direct
Shop
2010
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Average days between booking and departure: 2009 Direct : 111 Shop: 117
Average days between booking and departure: 2010 Direct : 113 Shop: 115
Average days between booking and departure: 2011 YTD Direct : 144 Shop: 154
0
50
100
150
200
250
1 3 5 7 9 11131517192123252729313335373941434547495153 2 4 6 8 10121416182022242628303234363840424446485052 2 4 6 8 101214161820
jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov decjan feb mar apr may
2009 2010 2011
Direct Shop
“2011 = vroegboeken”
Gemiddeld 10 vs 19 dagen eerder dan in 2010
Aantal dagen tussen boeking en vertrek Boekjaar 2009, 2010 en 2011 YTD
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Gemiddeld boekingsbedrag per persoon voor het zomer seizoen
0
100
200
300
400
500
600
700
800
900
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 8 10 12 14 16 18
Jan Jan Jan
2009 2010 2011
Direct Shop
2009
Direct: Shop:
€ 648,44
€ 499,37
2010
Direct: Shop:
€ 678,00
€ 505,09
2011
Direct: Shop:
€ 723,50
€ 523,54
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
And the winner is….
Best of both worlds!
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GfK Retail and Technology The Netherlands Week 34 - 2010 week 20, 2011
Bedankt voor uw aandacht!
judith.nijk@gfk.com
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