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EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Falkenberg
Challenges
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Catharina Rydberg Lilja
Johan Risholm
12th of March 2014
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Situated between larger cities,major regional centers
Falkenberg
Gothenburg
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Falkenberg is a small town
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
41 000 inhabitants in the community
Nearly 21 000 live in the town
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Falkenberg is a Municipality of growth
and so is the region of Halland
Good infrastructure
airports, train, motorway (E6), harbours
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Falkenberg was earlier an industrial town,an important harbour.
…
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Falkenberg was earlier an industrial town,an important harbour.
… now a transformation towards logistics, shopping ….and tourism
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
But -the climate is tough,the season is short
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Industry and enterprises
Traditional producers
Different branches, though many producers of food
Relatively few enterprises within services
Small and mediumsized enterprises
Few high-tech enterprises
Growth within tourist sector
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Education
Högskolan i Halmstad
Göteborgs Universitet
Chalmers
Lunds Universitet
Malmö Högskola
Linnéuniversitetet
Relatively low share of young people
continue studying at university
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
our town is small
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
our town is small …and old
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
A small town centerand large residential areas
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
G
…and some other places of interest.
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
G In the summertimethere is a lot of people
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
But other times…
…the town center is empty
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Better shopping, greater range of goods, in other cities
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
… and then we have Gekås Ullared
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Gekås Ullared is Sweden's biggest tourist attraction and Scandinavias largest departmentstore
35 000 sqm selling area
5 miljon visitors/year27 500 visitors/day (max)
3 500 parking lots80 busses a day
69 payment stations
…in one store!
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
How to connectour two major points of interest
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
We want to be attractive for both residence and for visitors
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Challenges i the town-center:
-successively lower population density(higher standard of living, ”urban sprawl”)
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Challenges i the town-centre:
-successively lower population density
- a desire to have your car with you everywhere- many small property owners- protection of cultural values
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Challenges i the town-center:
-successively lower population density
- a desire to have your car with you everywhere- many small property owners- protection of cultural values
- the climate- short season för tourism
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Some improvments are made
Before - after
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
How ?
Before as in pipes- now more network
Closed doors… …. or together!
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Centrumgruppen –”town centre group”Municipal administrations and corporations
Network of propertyownersAssociation of shopkeepers and merchants
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Centrumgruppen –”town centre group”Municipal administrations and corporations
Network of propertyownersAssociation of shopkeepers and merchants
- dialogue-cooperation
- common scenario
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Centrumgruppen –”center group”Municipal administrations and corporations
Network of propertyownersAssociation of shopkeepers and merchants
- dialogue-cooperation
- common scenario
- changes in attitudes- transformation of the urban center
EUPLETTThis project is funded with the support of the European Union under the programme ”Europe for Citizens”
Centrumgruppen –”center group”Municipal administrations and corporations
Network of propertyownersAssociation of shopkeepers and merchants
- dialogue-cooperation
- common scenario
- changes in attitudes- transformation of the urban center
citizen participation … -and influence !
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