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Evolution of Blogging. What is a blog?. A type of website Maintained by an individual with regular entries Various types of blogs: - Social, Political, Religious, Media, Personal etc. History of blogging. Past started by John Barger on 17 Dec 1997 named the “robot wisdom site” - PowerPoint PPT Presentation
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Evolution of Blogging
What is a blog?
A type of website
Maintained by an individual with regular entries
Various types of blogs: - Social, Political, Religious, Media, Personal etc
History of blogging
Past• started by John Barger on 17 Dec 1997• named the “robot wisdom site” • John Barger was the first to touch on personal ideas on his blog
Now• various blogging platforms: blogspot, wordpress, livejournal etc• blogging is a norm for internet domain• pivot to a revolutionary programme that redefines the experience of personal diary entry
Use of blogging: Business
provide various products and services - clothing's, customized gifts, technological gadgets
More and more people are turning to online markets - able to match the demand for certain products and services
Zero cost of setting up and maintenance
Clothing and accessoriesVaingloriousyou.livejournal.com
Selling cheapest iPhone Accessories in Singapore
http://ishields.blogspot.com/
Examples of blog shops
Use of blogging: Political
a medium in reaching out towards the people
governments and political figures taking the opportunity
- constant live updates, fresh thoughts and ideas
Malaysian Politician, Datuk Anwar Ibrahim
MOH, SingaporeMohsingapore.blogspot.com
Use of blogging: Media
Uprising of blog introduces new faces and celebrities to society in a whole new context
Celebrities are springing up into the media frenzy worldXiaxue
Singapore bloggerJeanatte Aw
Mediacorp Artiste
Blogging in New Media Marketing
• Free Vs $11 per line (Classified Strait Times)
• Unlimited advertising opportunities
• Simple- user friendly [Wider opportunities for creativity]
• Instant fast updates [Stay connected with the customers]
Blogging in the future Popularity of blogging - declined from 28 to 14 % from 06’ to 09’ (teens & young adults) - rose from 7 to 11% from 06’ to 09’ (adults over thirty) Availability of real-time communication platforms
Losing its luster with today’s younger generation
New technology always comes along, but nothing ever goes away.
*http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Thank you
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