EXtension and Other Outreach for the Poultry Industry Pat Curtis Auburn University Food Systems...

eXtension and Other Outreachfor the Poultry Industry

Pat CurtisAuburn University Food Systems Institute

Who is your audience?

• There are more pronounced differences between generations than ever before

• Being aware of generational differences can help you anticipate miscommunications and tailor your message for maximum effect

Who is your audience?

Gen X 1965-1976

21%

Boomers 1946-1964 33%

Millennials/Gen Y 1977-1997

14%

Generation 2020After 1997

20%

Traditionalists Before 1946 12%

Communication Preferences

• How do you create educational materials to appeal to a variety of audiences?

• How should you deliver your educational materials?

Preferred Communication

• Traditionalists– Printed materials, email

• Boomers– Email, Facebook,

internet

• Generation X– Texting, email,

Facebook, Twitter– Most challenging group

to reach– All about saving time

• Millennials– Social networks, short-to-the-

point videos– Want emails only for work or

school– Reserve texts and calls for

personal communication

• Gen C– Hyperconnectivity– Internet, mobile phones,

texting, and social networking– Willingness to erase the

distinction between online and offline lives

Technologies to Watch

• NMC Horizon Report– Within the next 12

months• Massively open online

courses (MOOC)• Tablet computing (iPads,

etc.)

– 2-3 years out• Gaming and gamification• Learning analytics (big

data set analysis)

– 4-5 years out• 3D printing• Wearable technology

– http://www.youtube.com/watch?v=9c6W4CCU9M4

– http://www.youtube.com/watch?v=7UyzBQlkCCs

• Horizon Report – http://www.nmc.org

/horizon-project

Outreach Options

eXtension

• Space where university content providers can gather and produce new educational and information resources on wide-ranging topics

• Primary audience is the general public• It is a good place to provide reliable

information based on sound science to address many misperceptions

eXtension

• Contributions from this research project have been contributed under the food safety community of practice

• Researchers will also be a resource for “Ask the Expert” questions

Other Outreach Options

• Teaching Tools– Virtual Chicken (2006)

• Reproductive tract of hen—egg formation

– Eagle Island (2008)• Virtual integrated poultry

facility

– Eagle Island 2 (2013)• Virtual feed mill