Fa 09 Hsmai Gb2

General Body Meeting 2Fall 2009 / 9.23.09

“Twitter 101: Positioning Yourself as a Social Media Guru”

Meeting Roadmap

Meeting Roadmap

Social Bonding Event◦ Pot Lock Dinner (Bring Food to Share!)◦ THIS Friday @ Lenroc (100 College Ave)◦ 5 – 7:30 PM

Committee Previews

Board Member Updates

HSMAI Exclusive Announcements

1. How to Join HSMAI Officially – Instructions at end of meeting 2. HSMAI High Tea in NYC during Hotel Show Weekend (HSMAI Intercollegiate Social)3. The Evolution of Social Media &What It Means  for  Business  Life  on  our  Planet HSMAI Greater New York

LuncheonWHEN: Wednesday, October 7th

11:30 AM – 2:00 PMWHERE: The new Pierre Hotel, 2 East

61st Street, just off Fifth Avenue

THIS IS NOT JUST ANOTHER SEMINAR ON SOCIAL MEDIA!

Meeting Roadmap

◦“The individual is at the centre of the social media revolution… kiss goodbye the idea of solely hiding behind the company PR department door and sending out anonymous press releases.”

Philip Van ZylCEO, Get Social Media

The Social Media Guru says…

Social media is the term used to describe the tools and platforms people employ to publish, converse, and share content online. The tools include blogs, wikis, and podcasts, as well as sites designed to share photos, videos, and bookmarks.

The Travel Marketer’s Guide to Social Media and Social Networks, Cindy Estis Green

What is social media?

The Social Media Conversation

-Philip Van Zyl

How does it apply to marketing?

Meeting Roadmap

Key Terms…

http://www.youtube.com/watch?v=ddO9idmax0o

How-To Tweet

Websites/RSS:MediaPost Publications - Marketing NewsMashable.com

LinkedIn Groups:Social Media MarketingSocial Media Today

Blogs:Seth GodinChris BroganPhilip Van Zyl

Growing Yours Social Media Acumen…

Build Relationships◦ Respond to Comments

Leverage the Real-Time Value of Twitter◦ Review and Tally Comments

Focus on Quality of Your Engagement◦ Be responsive and aware of all information

relating to you

Best Tweeting Practices…

Meeting Roadmap

One of the first companies to join Twitter

Modest goal of further reaching out to customers

Currently has over 1 million followers

Could directly ask followers questions and continuously received concise feedback

Jet Blue

“That’s a clichéd phrase, but Twitter

really is about tearing down the artificial

walls between customers and the

individuals who work at companies.”

-Morgan Johnston

(Manager of Communications)

Tweet Examples

Tasti D⋅Lite

Uses Three M Approach:MonitorMingleMeasure

Empire State Building IncidentEmployee tweeted about his cravingTasti D⋅Lite responded!

Meeting Roadmap

Top 10 Hotel Brands a Tweet Above The Rest

1448% growth YOY 18.2 million unique visitors in May 2009 up from 1.2 Million the same month the year

before. Estimated 6 million users. Time per person increased 175% YOY to 17:21 minutes in May 2009

190% YOY Growth in Unique Visitors 75,444,000 Unique Visitors in May 2009

Largest social networking site – when ranked by total video streams,  116.1 million video streams.

12.2 Million unique viewers of video content at myspace.com

4th most visited site, with 85.1 million visitors Surging – 8.9 billion videos were viewed by 120.3 million US citizens in July 21 billion videos were viewed on the internet according to the new numbers

Interesting Facts…

Ten Top Hotel Brands A Tweet Above the Rest

40 of the Best Twitter Brands & the People Behind Them

Grow Your Business Using Social Media

Interesting Follow-ups

Webcast: Online Experiential Marketing

JOIN US October 8th 4:30 PM

To Learn about Creativity and how YOU

can use it!

Cornell University Collegiate Chapter

Interested in creativity?

Wondering if your artistic hobbies belong in the Hotel School?

Wishing you had more of this creative "stuff?”

Contact Info:Christina: ceh97

Meeting Roadmap

Committees & Directors

Visit www.hsmai.org (Click Join NOW! on top right-hand corner)

Click on Americas Region tab

On Membership page, click “Join Now!”

After enter e-mail address, select “Student Membership” option

How to Join HSMAI, Global!

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