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Copyright 2011 PREasy.com LLC
In This Session
Facebook SEO Steps To Optimize Facebook Page Edge Rank
Copyright 2010 PREasy.com LLC
Copyright 2011 PREasy.com LLC
Facebook Page Vs. Website
Copyright 2011 PREasy.com LLC
Anatomy Of Facebook Search
The first level is Facebook Autosuggest (also referred to as “Auto-Complete” results):
just start typing your search term to get instant results right below thesearch box:
Copyright 2011 PREasy.com LLC
Important To Remember
Facebook search results are unique to each user
Facebook search is likely to heavily rely on connections
It relies on exact match: for example, [blogging] versus [bloggers]:
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Blogging Vs. Bloggers
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OPTIMIZING FACEBOOK PAGE
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Keyword Rich Page Name
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Copyright 2011 PREasy.com LLC
Smart Vanity URL
www.facebook.com/username
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Select Right Category
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Use Info Tab & About Box
Copyright 2011 PREasy.com LLC
Use Info Tab & About Box
Copyright 2011 PREasy.com LLC
Facebook Page Notes
Add Twitter Favorites, Blog feed. www.twitter.com/username/favorites Example: “lawn sprinkler repair michigan”
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Add Tabs To Your Page
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Copyright 2010 PREasy.com LLC
Copyright 2011 PREasy.com LLC
Build Links To Page
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http://developers.facebook.com/docs/plugins/
Like Box
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Use Facebook As Page
Copyright 2011 PREasy.com LLC
Use Facebook As Page
Copyright 2011 PREasy.com LLC
Copyright 2011 PREasy.com LLC
Edge Rank
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Edge Rank Simplified
Affinity = The relationship between you and each individual fan
Weight = Photos > Videos > Links > Status updates > Apps.
Time = The more recent your post, the higher your EdgeRank score
Copyright 2010 PREasy.com LLC Image source: Likable Media
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Object Vs. Edge
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Copyright 2010 PREasy.com LLC
Copyright 2010 PREasy.com LLC
Copyright 2010 PREasy.com LLC
• 0-3 = Below average.• 4-7 = Average.• 7-20 = Above average.• 20 + = Excellent.
Pages with a very low amount of fans (<100) will most likely result in very high numbers due to a small sample size.
Copyright 2010 PREasy.com LLC
Copyright 2011 PREasy.com LLC
How To Increase Edge Rank
Ask Questions Ask Opinions Incorporate relevant photos Add videos Include links in posts Interact with Fans Relate to current events Keep it “Fresh”
Copyright 2010 PREasy.com LLC
Discover How Video Marketing Can Help You Get More Leads,
Build Trust In Marketplace And Increase Sales
Date: Thursday, June 16th, 2011
Time: 6:00 pm to 9:00 pm
Location: Eastern Michigan University
38777 Six Mile RoadSuite 410/411
Livonia, Michigan 48152
To Attend Please Call: 734-743-1736 Or
Register Online: www.socialmediami.com/register
Copyright 2011 PREasy.com LLC
Copyright 2011 PREasy.com LLC
Facebook SEO
What it does: Facebook internal search
helps users find content; Google and
Bing also rank Facebook Pages.
Why it matters: Pages that are well
defined and optimized will get higher
rankings both within Facebook and on
the major search engines.
Copyright 2011 PREasy.com LLC
Facebook SEO - Why
Your Facebook Fan Page can outrank Your website Facebook has higher page rank
More Traffic than Google Perez Hilton is getting 7Million visitors/month from
Facebook(source: hitwise) Virtually zero competition
Very Few SEOs are focusing on Facebook
Copyright 2011 PREasy.com LLC
Anatomy Of Facebook Search
click to “See more results for…” to get to “Advanced Facebook” search results
Includes Pages, Friends, Posts By Friends, Applications and even web results ( powered by Bing).
Copyright 2011 PREasy.com LLC
Important To Remember
Facebook search results are unique to each user You never know what your friends or just random users will see for any given search query.
Facebook search is likely to heavily rely on connections: how “close” the user is to each page - how many of their friends Like it or even how many Friends of Friends Like it.
It relies on exact match: for example, [blogging] versus [bloggers]:
Copyright 2011 PREasy.com LLC
Keyword Rich Page Name
The name of a Facebook Page is also its actual page title tag ( You can change uptill 100 likes)
Facebook search is biased to “exact match”: your page will only have a chance to show up if it has the exact word the user types in the search box.
Rule of thumb: Name your page after your brand without trying to make it too descriptive. BUT make sure to use your full name and break into the separate words
Example:
“Social Media Michigan” is better than “SocialMediaMichigan”
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Select Right Category
Make sure to specify Category and Subcategory. It will help the listing to be more easily identified in
Facebook search results.
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Use Info Tab & About Box
Fill “About us” box and “Info” tab to describe the business.
These fields offer more “indexable” content for search engines.
Copyright 2011 PREasy.com LLC
Page (In-)Links: In Facebook ‘off page’ focuses on having users
Like your Page: Facebook Like = “vote” for a Page. Facebook uses Likes to measure both page popularity
and relevancy to each separate user. More Likes = More links (search engines love)
Build Links To Page
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News Feed Visibility => Edge Rank
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Edge Rank Simplified Affinity = the relationship between you and each
individual fan. That is, how often a fan views and interacts with your Facebook page and individual posts. Plus, how much you engage with your fans: Facebook rewards you for building relationships!
Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. Manual posts receive more weight than posts by apps.
Time = the more recent your post, the higher your EdgeRank score. A popular piece of content will stay for a longer period of time in the News Feed of your fans.
Copyright 2011 PREasy.com LLC
“Overall, EdgeRank is based on three factors: affinity, weight and relevancy. When multiplied together, they have the ability to push your content to the New Feed’s ‘Top News,’ where fans will be able to see what your brand has to say. For instance, an image with dozens of Comments will have a higher affinity score than a status update with a few ‘Likes.’ In addition, and object’s relevancy will help determine how high it will appear within the ‘Top News.’ Any item that appears within the News Feed — such as a status update or video — is called an object, and any action taken on the object — such as a ‘Like’ or Comment — is called an edge.”
Copyright 2011 PREasy.com LLC
The Page Wall: Update your regularly (at least a couple of times
a week) with content about your niche, domain, business.
It keeps the page “alive” and keeps both the search engines and the people coming back.
Wall posts shows up in search engine Facebook search data expires after 30 days
Page updates show up in both the Auto Suggest and Advanced Facebook search results which makes the Page easier to find.
Page Wall
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