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What we’re going to cover…• Websites • Online promotion– Google
• Advertising• Organic Ranking
– Facebook• Advertising• Pages
– Social Media
Get the best result for your budget
• Do you want something shiny & flashy or a brick that just works?– Probably something in between
• Think about form and function separately
Websites - Imagine a mobile phone
?
Online Promotion – Get connected• Connect your website into Google
www.google.com/webmasters/tools
• Connect your website into directoriesTake care.
• Connect your website into FacebookWe’ll show you how later.
Google FundamentalsRed = Pay per click
Green = No cost per click
Easy…All you need is money
Hard…Takes timeand effort
The map can change everything
Why does he outrank me?• Content is the foundation– Words, relevance/volume– Freshness
• Inbound links– How many?– How strong?
Links are valuable…- Visitors leave- Cite you as relevant
Get any links you can*
Imagine a place…• With 500 million people• Australians spend more time there than any
other nationality• You can target people by age, gender and
location in any combination• You can even target people by their interests• You can show them very low cost ads that are
totally relevant
Facebook - AdvertisingPowerful targeting• Perfect for a wedding photographer
Advertise to a…. – 20-25 year old woman – who lives in Brisbane – and is engaged
• Recruitment $$$ saved…. – Reach a web designer who lives in Redcliffe
Facebook - Business Pages• Connect with your network• Stay “front-of-mind” quickly and easily• Connections are Gatekeepers to new clients• Not too late to catch the early starters
Take action today…1. Stake your claim2. Get listed on Google Maps3. Add your Business Facebook page4. Invite friends to “like” your Facebook page5. Join our Facebook pages– Redcliffe Business Network– Matter Solutions– Roam Marketing
1. Stake your claim• Register your business name on…– Twitter– Flickr– Tumblr– You Tube– Google Maps
• Wouldn’t it be a pain if you couldn’t have your own name if you ever need it in the future?
2. Get listed on Google Maps• Search in www.google.com/maps for your
business to see if you are already there… – If you are, click “more info” and then click to
“claim” it as the business owner– If not go to www.google.com/places and follow
the steps to add a new business– Do the validation!
• We offer this as a service so contact us if you need help
3. Create a Facebook Business Page• Take away our step by step guide– Click here do this, do that
• We provide almost the entire contents of the guide plus 1 hour of training for $330 but we highly recommend you have a go first
Conclusion• Great websites– Focus on your text– Get connections– Don’t blow your budget on the design
• Location, location, location– Put your message/website somewhere busy– Move your website into the busy places with SEO